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Case Study

Launching of Private Label Brand on Amazon

Complete Amazon Account Management to help the private label brand increase seller revenue exponentially by 100%.

The Problem

As the pioneering manufacturer of hot surface igniters, the client was initially generating sales from their main business website. However, this involved a lot of work at their end in terms of operations, logistics, and supply chain management.

In addition to this, they also faced the challenge of taking their business to the next level and hence, wanted to explore additional sales and revenue streams that could help them achieve those milestones.

Therefore, they wanted to partner with an agency that can help them streamline, optimize and scale their overall operations and at the same time be proficient enough to explore a new marketplace from scratch and transform it into a revenue generating engine.

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Our Solution

We started with conducting an initial keyword research that could create a listing for the client on Amazon marketplace. The second step involved creating A+ content incorporating targeted keywords for better optimization of their listing along with gaining organic visibility on keywords related to their products.

The next step of our solution process involved research of relevant competitors and industry. With the help of competitor and industry research we were able to identify the top players in the industry, the keywords that they were ranking for and generating traffic and sales.

In the final stage, we designed captivating images for the client’s store listing to provide visitors with as much information and product detail as possible that could help in enhancing organic conversions.

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Result

Through the formation and execution of a concrete organic strategy for Surface Igniter we were able to achieve the following results:

  • Increased organic sessions by 100% in 4 months on their organic store listing.
  • Increased sales of their store from 0 to $10,000 in the same time period.
  • Boosted sessions to order percentage by 10%
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