Recovering Lost Product Variations on Amazon
In early 2023, a prominent brand selling various products on Amazon faced a significant challenge affecting their online sales. The issue revolved around a change in their product category, resulting in the loss of crucial product variations in their listings. Consequently, customers couldn’t access and buy different product options, leading to a noticeable decline in sales.
Recognizing the issue’s urgency, the brand engaged our help. We pinpointed the root cause—the automatic change in variation categories by Amazon’s systems, which hid parent-child listings from customers. Despite encountering delays in appealing to Amazon’s Seller Support, we took action. We meticulously deleted and recreated listing links, with product variations.
- Regained visibility of the brand’s products with correct variations on Amazon
- Significant increase in sales by 59%, surpassing previous figures
- Improved customer satisfaction with access to desired product variations
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