The Problem
Case Study
Improving Online Visibility with SEO Services for an Online Apparel Store
– The client faced problems in growing their online visibility on search engines.
– We helped them boost their online presence by conducting optimizations on technical, on-page, off-page and local SEO fronts.
– The Result: With the help of a concrete SEO strategy, we helped them increase their organic traffic by 75% and leads by more than 50%
As a startup in the retail and apparel industry the client was facing challenges in achieving significant online visibility and attracting organic traffic to their website. Despite having a well-designed website and offering quality products, they were struggling to rank high on search engine results pages (SERPs) for relevant keywords. This lack of visibility was hindering their ability to reach their target audience and generate leads or sales through their website.
Our Solution
The client wanted to collaborate with an agency that could understand their issues and help them devise a comprehensive SEO strategy to address their visibility challenges. The customized SEO solution that we provided to the brand comprised of:
- Keyword Research and Analysis: Conducted in-depth keyword research to identify high-volume and relevant keywords related to the client’s industry.
- On-Page Optimization: Implemented on-page SEO techniques to optimize website content, conducting information architecture audit of the website, analyzing meta tags, headings, and internal linking structure for targeted keywords.
- Content Strategy: Developed a content strategy focused on creating high-quality, informative, and keyword-rich content to engage users and improve search engine rankings.
- Technical SEO Audit: Conducted a thorough technical SEO audit to identify and fix website issues such as page speed, mobile-friendliness, crawl errors, and schema markup.
- Link Building Campaign: Implemented a strategic link building campaign to acquire high-quality backlinks from reputable and industry relevant websites. This was mainly done to improve the overall domain authority of the brand along with enhancing search engine ranks.
- Local SEO Optimization: Optimized the client’s online presence for local search by creating and optimizing Google My Business listings, local citations, and geo-targeted content based on regional and geographical preferences.
Results Achieved
Following the implementation of the SEO services that we provided, the client experienced significant improvements in their online visibility and search engine rankings. The results achieved were as follows:
- Increased Organic Traffic: Within a span of 6 months, the client’s website experienced a 75% increase in organic traffic, resulting in higher visibility and exposure to potential customers searching for their products.
- Improved Keyword Rankings: Many of the targeted keywords saw significant improvements in rankings on SERPs. For example, keywords initially in top 30 and 50 positions improved to rank in top 10 and top 20 positions within a 6 month timeframe.
- Enhanced Online Presence: The client’s website now ranks prominently for industry-related keywords, making it more visible to their target audience and increasing brand awareness and credibility.
- Higher Conversion Rates: With targeted traffic accompanied with technical optimizations implemented, the client experienced an increase in website conversions. Over a period of 6 months, they were able to increase their marketing qualified conversions by more than 50%.
- Positive ROI: The investment in SEO services resulted in a positive return on investment (ROI) for the client, with increased revenue and business growth attributed to the improved online visibility and traffic.
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