In this episode, we sit down with Noemi Bolojan, Co-Founder of Scalewave.io to explore the innovative world of PPC ads and it’s data-driven strategies.
This episode is focused on building sustainable, data-driven PPC campaigns. Noemi shared insights on key shifts in the industry, the importance of balancing short-term gains with long-term goals, and how to measure success beyond sales. The discussion also covered campaign creation and leveraging AI for improved results. They explore campaign optimization techniques like manual vs. automatic bidding and managing campaigns during peak seasons.
Debi Slaver, sales and marketing director of SPCTEK, dives into Amazon PPC success strategies with Noemi Bolojan, co-founder of ScaleWave.io. This episode focuses on building sustainable and data-driven PPC campaigns for long-term growth.
Noemi unpacks key shifts in the Amazon PPC landscape, emphasizing how to balance short-term gains with long-term goals. You’ll learn how to measure campaign success beyond just sales figures, ensuring a holistic approach to campaign evaluation.
The conversation delves into campaign creation, equipping listeners with valuable insights on keyword research techniques, bidding strategies, and crafting compelling ad copy that drives conversions. Noemi also sheds light on the importance of high-quality product images and various targeting options to reach your ideal customer segment on Amazon.
She also shares her strategies for managing PPC campaigns during peak selling seasons, ensuring you’re prepared for sales surges. By tuning in, you’ll gain valuable knowledge on creating effective Amazon PPC strategies, from the initial planning stages to ongoing optimization.
