In this episode, we sit down with Nadine Schoepper, Co-CEO and Founder BidX, to discuss the Growth With Amazon DSP Explore the capabilities of Amazon DSP with this all-inclusive guide.
Discover how to use Amazon’s robust advertising platform to successfully target your ideal customers, develop campaigns that generate results, and raise brand awareness. This podcast will give you useful insights and practical advice to help you open up new growth opportunities for your business, regardless of your level of experience as a seller.
The transcript for the video is as follows:
In this episode, the focus is on Amazon DSP, an advertising platform that allows sellers to promote their products both on and off Amazon using extensive consumer data. Amazon DSP stands for Demand Side Platform, and it enables a variety of ad campaigns, including display ads, video ads, and audio ads, targeting users on mobile and desktop. Advertisers can leverage multiple targeting options based on user behavior, demographics, and content preferences, as well as retarget users who have previously engaged with their ads.
This platform is particularly useful for brand awareness campaigns, helping businesses reach new audiences across different channels. Best practices for high-performing DSP campaigns include clearly defining goals, creating compelling visuals, selecting appropriate targeting options, and continuously optimizing through A/B testing. To effectively manage bids and budgets, advertisers should monitor key performance indicators like click-through rates and cost per 1,000 views, adjusting bids based on campaign performance to ensure optimal spending.
