For any Amazon seller, maintaining a strong health rating is essential for avoiding suspension and achieving sales success. Your AHR reflects your account’s overall performance and can significantly impact your visibility and sales. Recent data even shows that improving your account health score can boost sales by over 20%.

In this guide, we’ll take a deep dive into Amazon Account Health Rating, exploring how it works, why it matters, and what you can do to keep your account in top shape for sustained growth.

Understanding Amazon Account Health

Amazon Account Health represents the overall status of a seller’s account, assessed through various performance metrics and adherence to Amazon’s policies. Strong account health is critical, as it influences your ability to sell, visibility in search results, and chances of winning the Buy Box (Featured Offer). Poor account health can result in account suspension or deactivation.

Three main areas of Amazon Account Health are:

1. Customer Service: Focuses on factors like response time, return management, and overall customer satisfaction.
2. Policy Compliance: Monitors adherence to Amazon’s selling policies, ensuring that listings meet guidelines.
3. Shipping Performance: Evaluates metrics like on-time delivery, tracking, and order defect rates (ODR).

These metrics are visible on the Account Health Dashboard, giving sellers a clear view of their performance.

What is Amazon Account Health Rating (AHR)?

The Account Health Rating (AHR) is a numerical score reflecting the overall condition of your seller account. Based on multiple performance factors, it provides a comprehensive snapshot of account health. AHR is displayed at the top of the policy compliance box on the Account Health page.

AHR is categorized into three zones:

• Green (Healthy): A score of 200 or above indicates a healthy account and is marked in green.
• Yellow (At Risk): Scores between 100 and 199 suggest that the account is at risk, prompting caution.
• Red (Deactivation): A score below 100, shown in red, signals potential deactivation. Immediate action on listing violations is crucial if the score reaches this range.

Monitoring and maintaining a high AHR can protect your seller account and ensure continued success on Amazon.

Also Read: How to Improve Amazon Account Health Rating (AHR) and Avoid Suspension?

Step-by-Step Guide to Boost Your Amazon Account Health Rating

Here are the steps to follow that can boost your Amazon Account Health Score;

Step 1: Monitor Your Metrics Regularly

One of the most critical steps in improving your Amazon Account Health Score is regularly monitoring your performance metrics:

• Keep a close eye on your ODR, as it reflects customer satisfaction and can heavily impact your Account Health. Address any issues promptly to keep this metric low.
• Track your shipments carefully and resolve any delays immediately to maintain a high level of operational efficiency and prevent negative impacts on your account health.

Step 2: Provide Excellent Customer Service

Satisfied customers are the pillar of a healthy Amazon account. Timely responses to customers can increase positive reviews by 20%.

• Always respond quickly to customer inquiries or messages to establish trust and reliability. 
• To maintain an exceptional service reputation, you must deal with problems as soon as possible. 
• Always ensure that your products live up to the quality standards you promise your customers.

Step 3: Maintain Accurate Product Listings

Always avoid inaccurate listings because they negatively affect your Amazon account health score. Establish and reinforce customer trust with accurate and compelling product listings:

• Scrutinize product descriptions for clarity and precision to provide accurate information
• Ensure product titles reflect their true attributes and benefits to captivate potential buyers
• Utilize high-quality images that authentically represent your products to enhance credibility

Step 4: Streamline Fulfillment Processes

For a good Amazon Account Health Score, you must maintain timely and efficient order fulfillment. Ensure customers keep coming back by using swift and consistent order fulfillment practices:

• Maintain optimal inventory levels to prevent stockouts and meet customer demand
• Partner with reliable carriers to ensure punctual and reliable deliveries
• Leverage Amazon’s FBA to streamline your fulfillment process and enhance customer satisfaction

Step 5: Adhere to Amazon’s Policies

For your account to be healthy, you must comply with Amazon’s rules and regulations. Observe Amazon’s policies and guidelines to avoid policy compliance issues.

• Stay abreast of Amazon’s evolving policies and guidelines to adapt swiftly
• Conduct business operations ethically and within the confines of legal regulations

Step 6: Leverage Amazon’s Customer Feedback Tools

Amazon provides various tools to help sellers gather and manage customer feedback. Utilize these tools to solicit positive reviews and address any negative feedback constructively. 

• Actively encourage and respond to positive customer reviews to foster goodwill
• Address and resolve negative feedback with transparency and empathy to demonstrate commitment

Step 7: Regular Account Audits

Regular audits of the account assist in evaluating any issues before they arise. Here is what you need to follow:

• Organize regular checks to measure performance metrics and discover areas for growth 
• Amazon’s guidelines and regulations are followed regularly. 
• Review customer comments to find useful insights to consider.

Why Increase Your Amazon Account Health Score?

Maintaining a good Amazon account health score is critical to the success and stability of your business. Listed below are the three main benefits that come with an increased Amazon account health score:

• Boosted Sales: Improved account health can increase product visibility and sales.
• Lower Suspension Risk: A healthy score reduces the risk of account suspensions, ensuring smooth operations.
• Increased Customer Trust: A strong account score helps customers gain confidence and satisfaction, resulting in repeat purchases.

Conclusion

Improving the Amazon Account Health Score is more than satisfying the minimum requirements; focusing on excellence in all parts of your selling business is the way to go about it. This can be achieved by regularly checking your statistics, offering exceptional customer care, keeping correct product listings, enhancing your fulfillment processes, and following Amazon’s policies. 

With this approach, your account health will improve, enabling you to create a thriving business that will last on Amazon’s platform. Remember, a healthy account is crucial for long-term success.