What is Amazon Account Health Assurance

Amazon Account Health Assurance (AHA) is a free service designed to help sellers avoid getting their accounts blocked or banned. It works by spotting potential threats to an individual seller’s account that would cause them serious problems later on. Hence, this enables sellers to maintain their account health, efficiently run their operations, and thrive in e-commerce.

What Purpose is Served by AHA Program

By offering this program, Amazon aims to:

• Reduce unnecessary suspensions: AHA helps sellers identify and fix minor issues before they become serious violations.
• Improve Communication: Amazon and sellers can collaborate on AHA, which helps solve issues quickly.
• Boost sellers` trust: A backup plan can make sellers more confident and manage their accounts smoothly.

Who’s Eligible for Account Health Assurance?

Account Health Assurance is currently available to Professional Sellers in specific regions meeting the following criteria:

• Account Health Rating (AHR): You must maintain an AHR score of 250 or higher for at least six months, with no more than 10 days falling below 250. A high AHR indicates a good track record of adhering to Amazon’s policies.
• Active for one year: You must have been using your seller account on Amazon for one year.
• Valid emergency contact: You must have a valid emergency contact number listed on your Seller Central account.

How to Enroll in Account Health Assurance

Interestingly, sellers don’t directly enroll in Account Health Assurance (AHA).

Here’s why:

• Invitation-based: Amazon identifies sellers who meet the eligibility criteria and extends invitations to join the program.
• Automatic enrollment: If you qualify, you’ll receive an email notification from Amazon inviting you to participate in AHA.

What if you have not received any invitations?

• Maintain good account health: For optimal account health, ensure a high Account Health Rating (AHR) and follow Amazon’s policies.
• Seller performance metrics: A strong track record in areas like order fulfillment, customer service, and product listings can increase your chances of getting invited in the future.

Best Ways to Strengthen Your Account’s Health Rating to Hit the 250 Threshold

Here are some helpful tips:

• Monitor Regularly: Check your Account Health Dashboard periodically through Seller Central. It allows you to identify and address potential issues early before they significantly impact your score.
• Identify Weaknesses: The Account Health Dashboard categorizes your performance across various metrics. Look at the segments where you have low scores, such as order fulfillment rate, late shipment rate, or even negative feedback.
• Develop an Action Plan: Once you have found areas where you aren’t performing well, develop ways to make progress or improve in these areas. This could mean simplifying our order fulfillment process, improving customer service, and addressing any issues related to product listing.
• Consider External Help: For complex issues or ongoing struggles, consider seeking assistance from a third-party seller consultant. They can provide specialized knowledge and guidance to help you boost your AHR.