Amazon’s Multi-Channel Fulfillment (MCF) now supports selling partners on SHEIN, Shopify, and Walmart, enabling seamless inventory and order management across multiple platforms, beyond just Amazon.
What’s New in the MCF update:
- SHEIN U.S. Marketplace: By the end of 2025, a free app will let you fulfill SHEIN orders through Amazon MCF directly from Seller Central and SHEIN Seller Hub.
- Shopify Fulfillment Network: If you’re in the Shopify Fulfillment Network, you can now choose Amazon MCF to pick, pack, and ship your orders automatically.
- Walmart Marketplace: Amazon MCF can now fulfill Walmart orders, with order tracking, unbranded packaging, and multiple carrier options.
Here’s how MCF helps marketplace sellers:
- Unified Inventory: Manage Amazon FBA, MCF, and Buy with Prime orders from one inventory pool, minimizing stockouts and reducing storage costs.
- Simplified Walmart Compliance: MCF allows you to block Amazon Logistics (AMZL) for Walmart orders and use other carriers, with the 5% AMZL-blocking surcharge waived until January 14, 2026.
- Neutral Packaging: MCF orders ship in unbranded boxes, ensuring a brand-friendly customer experience.
- Seamless Automation: Integrate MCF with Order Management Systems (OMS) and ERPs like GeekSeller, Linnworks, SellerCloud, and ShipStation for automatic order processing, tracking updates, and customer notifications across Walmart and other marketplaces.
- Transparent Pricing: Pay a single, predictable fulfillment fee per order (pick, pack, ship) with no referral fees for MCF.
This expansion makes multi-channel selling simpler, combining the reach of major marketplaces with Amazon’s fulfillment expertise.
Source: https://sellercentral.amazon.com/seller-forums/discussions/
