Etsy has rolled out new AI tools and additional features for effective shop management this fall. These latest updates focus on personalized guidance, faster tools, and smarter ways to connect with buyers. They are rolling out now to help you save time and boost sales during the holiday rush. Below is a simple breakdown of the key changes.

Enhanced Shop Manager Dashboard

The Shop Manager dashboard now prioritizes key tasks at the top, making it easy to handle them quickly and keep your business on track. It highlights time-sensitive actions such as shipping orders, replying to messages, and updating or renewing listings, all in one convenient place. Here’s what’s new in the Shop Manager: 

  • Today’s Top Tasks: See urgent items like shipping orders, replying to messages, and renewing listings at the top of your dashboard. More improvements are coming by the end of the year.
  • Recent Activity Filters and Quick Actions: New filters let you spot buyer interactions fast. Take one-click actions such as checking stats, sending offers, or responding to reviews to build stronger customer ties and drive sales.
  • Seller Checklists for New Shops: Step-by-step guides in the dashboard help beginners set up a quality shop and land their first sale quickly.
  • On-the-Go Education Pilot: Short mobile lessons on your phone cover shop setup, listings, and marketing. Enroll via a quick form to start learning at your own pace.

New AI Tools for Optimized Selling

Etsy has introduced new AI tools to make daily tasks easier. The following are the latest AI tools for sellers: 

  • AI Listing Title Guidance: For English listings, get suggestions for clear, search-friendly titles. Edit in bulk from the Search Visibility dashboard with instant feedback.
  • Attribute Suggestions: Quick tips to fill in missing details, starting with Wall Hangings and Prints categories (more coming soon). Find them in your Search Visibility dashboard.
  • AI Writing Assistant: Drafts custom replies to buyer messages using your shop info. It keeps your voice while speeding things up. Early access for some US English sellers; full rollout planned. Quick note: Replying in under two days boosts conversions by 27% on average.

Stay on Top of Trends With Marketplace Insights 

Marketplace Insight’s insights are based on real Etsy data to help you stay ahead of the market trends. This new tool helps sellers spot hot trends and keywords, optimize listings, and plan inventory efficiently without the guesswork. 

Marketplace Insights will help sellers with:

  1. Instant Inspiration: Tap into the search terms buyers are using to spark new ideas.
  2. Trend Awareness: Identify seasonal opportunities and emerging styles.
  3. Practical Insights: Check the number of items listed for a search term to gauge competition.
  4. Streamlined Workflow: Access all insights in one place, no need for spreadsheets or external tools.

Sellers will get 15 free searches weekly, and unlimited searches with an Etsy Plus subscription. The tool will be rolled out to the sellers in phases.

For more details, visit: https://www.etsy.com/seller-handbook/article/1404283886419?ref=handbook.

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