Amazon has updated its Customer Journey Analytics (CJA) dashboard to show insights at the ASIN (product) level. Previously, the data was only available at the brand level, making it hard to see how each product was performing. With this new feature, sellers can track how individual products move through each stage of the buying process: awareness, consideration, intent, and purchase. This allows for taking specific actions to improve performance.
What’s New
- ASIN-level insights: View performance for each product across all stages of the buying journey.
- Funnel visibility: Identify where customers drop off, such as during awareness or conversion.
- Search query integration: Connect funnel data with Search Query Performance (SQP) reports to see how customers find and interact with your products.
Why It Matters
This update helps sellers see exactly which products are driving or slowing down growth. You can now:
- Find ASINs that are performing well and invest more in them.
- Fix products that are losing visibility or have low intent to buy.
- Test new product content and track how it affects performance.
- Monitor changes in real time to catch trends faster.
How to Use It
- Go to Brand Analytics and apply the new ASIN filters to view product-level data.
- Check where customers drop off in the funnel and improve ads, listings, or reviews.
- Compare results with Search Query Performance reports to link keywords and campaigns to results.
- Use these insights to adjust ad budgets, target top-performing ASINs, and improve return on investment.
- Review your data each week to stay on top of changes, especially during launches or promotions.
This update turns Customer Journey Analytics into a powerful tool for product-level optimization, helping sellers make better decisions, increase conversions, and boost sales.
Source:
https://www.estorefactory.com/amazon-update/amazon-asin-level-insights-customer-journey-analytics/Â
