- Case Study
How Influencers Took Us from Low Reach to High Visibility
A premium lifestyle magazine brand with strong retail presence and online distribution. The brand wanted to accelerate growth in New York City by strengthening awareness, increasing in-store visits.
The Challenge
1. Difficulty Finding Relevant Influencers
The brand struggled to identify NYC-based influencers who aligned with their audience and could drive meaningful awareness in a specific geographic market.
2. Lack of Publisher Collaboration
Despite being a magazine brand, they couldn’t secure the right publishers or media personalities for collaborations, limiting visibility and credibility.
3. Over-Reliance on Internal Content
Their social media presence depended entirely on in-house UGC videos, resulting in limited reach, low engagement, and stagnant audience growth.
The Strategy & Solution
1. Partnering with Prominent NYC Influencers
We initiated strategic collaborations with well-known New York–based creators and personalities. These included:
- Store visit content
- Local storytelling and lifestyle tie-ins
- Per-city targeted amplification
2. High-Impact Shoutouts & Event Integrations
We brought publishers into brand events to create stronger engagement and credibility:
- Event invitations to boost community engagement
- Reel shoutouts and multi-channel amplification
- Increased footfall through live, on-ground influencer presence
3. Organic Collaborations with Major Publishers
We established relationships with respected publishers and media outlets who aligned with the brand identity.
This added authority, expanded reach, and created cross-platform exposure, all without heavy paid media spend.
4. Never-Before Experiential Events
We launched unique brand events that had not been done previously in the category, creating buzz, PR angles, and viral content opportunities.
The Results:
1. High-Performing Viral Reels
We produced unique, creative reel concepts with influencers—resulting in a combined total of:
- 399K+ organic views
- Increased engagement across all social channels
- Strengthened brand recall in the NYC audience
2. Increase in Sales
Within the campaign period, sales grew more than 2×, driven by stronger local visibility and event based traffic.
3. Growth in Social Followers
Cross-platform followers grew by 3×, fueled by influencer collaborations, event content, and publisher amplification.
4. Expanded New Audience Base
The campaign allowed the brand to reach new, high-intent potential purchasers, strengthening their customer pipeline and community.
