Walmart Updates Product Claims Policy with New Compliance Guidelines
Walmart has announced updates to its Prohibited Products Policies, introducing a comprehensive framework for product claims to strengthen transparency and customer trust across its marketplace.
The updated policy establishes clearer requirements for how sellers represent product attributes and marketing claims in their listings.
What’s Changing?
The new policy provides detailed guidance on several commonly used product claims, including:
- Product information, labels, and images must be accurate and presented in English.
- Sellers must ensure all products comply with applicable federal, state, and local regulations.
- “Made in the USA” claims must be consistent across all listing content and packaging.
- Sellers may be required to provide supporting documentation for regulated products and specific product claims.
- Products containing misleading, unsupported, or conflicting claims may be unpublished.
Why This Matters
Walmart is increasing its focus on ensuring that product claims are accurate, substantiated, and compliant with applicable regulations. Sellers making environmental, origin, material, or chemical-related claims may be required to provide supporting documentation or evidence demonstrating the validity of those claims.
The update aims to reduce misleading product information while improving customer confidence in marketplace listings.
What Sellers Should Do Now
- Audit listings for environmental, origin, material, and chemical-related claims.
- Verify that all claims are supported by documentation, certifications, or testing where applicable.
- Ensure consistency across product titles, descriptions, images, packaging, and attributes.
- Review Walmart’s updated Policy and broader compliance requirements.
Failure to comply with Walmart’s product claims requirements could result in listing removals, content suppression, or other enforcement actions.
Need Help Staying Walmart-Compliant?
As Walmart strengthens its marketplace policies, sellers need to ensure their listings, product claims, and catalog content meet the latest compliance requirements. SPCTEK’s Walmart Account Management Services help brands maintain compliant listings, optimize catalog performance, and navigate evolving Walmart marketplace standards.
