Amazon Announces Prime Big Deal Days 2026 Dates, Extends Deal Submission
Amazon Prime Big Deal Days returns October 6–7, 2026, giving sellers another major opportunity to drive sales. Amazon has extended the deadline for submitting Best Deals and Lightning Deals to September 22.
Key Actions for Sellers
- Submit deals by September 22: Best Deals and Lightning Deals must be submitted by this deadline. Early submission may help sellers secure promotional placement.
- Use Prime Exclusive Discounts: Eligible Prime ASINs can use Prime Exclusive Discounts, which can be submitted up to 12 hours before the event ends.
- Protect Black Friday and Cyber Monday eligibility: Promotional prices during Prime Big Deal Days are excluded from the lookback window used for BF/CM deal eligibility.
- Prepare inventory: Make sure inventory is received or in transit before October 6. Sellers should also consider increasing advertising budgets for top-performing campaigns.
Want the complete strategy and preparation checklist? Read our complete guide to Amazon Prime Big Deal Days 2026 for everything sellers need to know before the event.
