Amazon Black Friday and Cyber Monday Deals: Submit by October 20
Amazon sellers must submit their Black Friday and Cyber Monday deals by October 20, 2026. With millions of shoppers expected during the holiday shopping season, early submission can help sellers prepare their offers and improve their chances of gaining deal visibility.
Why Submit Deals Early?
- Improve deal visibility: Submit early to give your deals a better chance of securing prominent placement.
- Capture holiday demand: Reach shoppers actively looking for deals during one of the busiest shopping periods of the year.
- Use personalized recommendations: Prioritize products based on Amazon’s recommendations and catalog performance data.
Seller Preparation Checklist
Before submitting your deals, make sure to:
- Review your Account Health Rating and resolve policy warnings or violations.
- Check deal health status and fix suppressed or at-risk deals.
- Ensure all deal-linked listings are active and meet Amazon’s quality requirements.
- Verify that payment and tax settings are complete and up to date.
How to Submit Your Deals
Review your personalized deal recommendations and submit eligible offers through Amazon’s Deals Dashboard before October 20, 2026.
Need Help Preparing for Peak Season?
SPCTEK’s Amazon Account Management Services help sellers manage listings, account health, promotions, and marketplace performance ahead of major sales events.
