What is Amazon Account Health Assurance

Amazon Account Health Assurance (AHA) is a free service designed to help sellers avoid getting their accounts blocked or banned. It works by spotting potential threats to an individual seller’s account that would cause them serious problems later on. Hence, this enables sellers to maintain their account health, efficiently run their operations, and thrive in e-commerce.

What Purpose is Served by the AHA Program

By offering this program, Amazon aims to:

• Reduce unnecessary suspensions: AHA helps sellers identify and fix minor issues before they become serious violations.
• Improve Communication: Amazon and sellers can collaborate on AHA, which helps solve issues quickly.
• Boost sellers trust: A backup plan can make sellers more confident and manage their accounts smoothly.

Who’s Eligible for Account Health Assurance?

Account Health Assurance is currently available to Professional Sellers in specific regions meeting the following criteria:

• Account Health Rating (AHR): You must maintain an AHR score of 250 or higher for at least six months, with no more than 10 days falling below 250. A high AHR indicates a good track record of adhering to Amazon’s policies.
• Active for one year: You must have been using your seller account on Amazon for one year.
• Valid emergency contact: You must have a valid emergency contact number listed on your Seller Central account.
• Geographical Availability: Previously this program was only available for sellers in the United States, Canada, and the United Kingdom. However, now the Account Health Assurance (AHA) program is open to professional sellers worldwide.
• Confirmation of Enrollment: Once enrolled, eligible sellers will receive an email confirming their participation in the Amazon Account Health Assurance (AHA) program. Sellers can monitor their eligibility and AHR score over time on the Account Health Assurance eligibility page.

How to Enroll in Account Health Assurance

Interestingly, sellers don’t directly enroll in Account Health Assurance (AHA).

Here’s why:

• Invitation-based: Amazon identifies sellers who meet the eligibility criteria and extends invitations to join the program.
• Automatic enrollment: If you qualify, you’ll receive an email notification from Amazon inviting you to participate in AHA.

What if you have not received any invitations?

• Maintain good account health: For optimal account health, ensure a high Account Health Rating (AHR) and follow Amazon’s policies.
• Seller performance metrics: A strong track record in areas like order fulfillment, customer service, and product listings can increase your chances of getting invited in the future.

How Does Account Health Assurance Work?

Under the Account Health Assurance (AHA) program, an Amazon team member will proactively collaborate one-on-one with sellers whose accounts are potentially at risk. This partnership aims to guide sellers in restoring their account health and avoiding deactivation.

If an issue arises that could lead to deactivation in a store where you are enrolled, an account health specialist will promptly reach out to explain the problem and provide a step-by-step resolution process.

To ensure continued account status, sellers must respond within 72 hours and work with Amazon to resolve any issues. As long as timely communication and corrective actions are taken, the selling account will remain active.

What is Amazon Account Health Rating

The Account Health Rating (AHR) is a numerical score to indicate the overall status of your seller account. This score is dynamic, reflecting multiple performance factors to provide a summary of account health. You can view it on the Account Health page within the policy compliance section. The score falls into three categories, each color-coded for clarity:

• Green: Scores of 200 or higher indicate a “Healthy” account status.
• Yellow: Scores from 100 to 199 suggest the account is “At Risk.”
• Red: Scores below 100 imply possible “Restriction” and require immediate review of listing violations.

Also Read: Understanding Amazon Account Health Metrics That Matter: A Definitive Guide

Primary Factors Influencing Amazon Account Health

Three main areas that impact Amazon account health:

1. Order Defect Rate (ODR): Reflects orders with defects, such as negative feedback, A-to-Z claims, or credit card chargebacks.
2. Policy Compliance: Measures adherence to Amazon’s policies, where violations harm account health.
3. Shipping Performance: Evaluates the quality and punctuality of the seller’s shipping and tracking services, focusing on timely delivery and accurate tracking.

All of the above areas of performance should comply with Amazon’s policies for improving your AHR and becoming eligible for Amazon Account Health Assurance.

Also Read: How to Reduce Amazon ODR: Effective Strategies for Sellers in 2024

How to Improve Your Account Health Rating to Reach the 250 Threshold

Here are some helpful tips to get you on the right track:

• Monitor Regularly: Make a habit of checking your Account Health Dashboard on Seller Central frequently. It allows you to identify potential issues early and address them before they significantly impact your score.
• Identify Weaknesses: The Account Health Dashboard categorizes your performance across various metrics. Analyze areas where your score is low, such as order fulfillment rate, late shipment rate, or negative feedback.
• Develop an Action Plan: Once you’ve identified weaknesses, create a plan to improve those areas. It might involve streamlining your fulfillment process, improving customer communication, or addressing product listing concerns.
• Consider External Help: For complex issues or ongoing struggles, consider seeking assistance from a third-party seller consultant. They can provide specialized knowledge and guidance to help you boost your AHR.