• Case Study

Maximizing ROAS through Strategic Amazon PPC Management

  • Data-driven PPC Strategy To Boost Conversions and Reduce ACoS for a consumer electronics company.
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The Problem

Our client, a rapidly growing brand in the consumer electronics industry, faced a significant challenge in harnessing the full potential of their Amazon PPC campaigns. Despite having a range of high-quality products, they struggled challenges such as:

  • Low visibility on ads.
  • Inefficient ad spend.
  • Suboptimal conversion rates.

It was clear that the brand lacked a cohesive and data-driven Amazon PPC strategy that hindered their overall success on the platform. They wanted to collaborate with an ecommerce agency that had a proven track record of delivering concrete results to companies in Amazon paid campaigns.

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Our Solution

Our approach began with a thorough analysis of their current campaigns, identifying areas of inefficiency and opportunities for improvement. After thorough analysis we implemented the following solutions:

  • Keyword Optimization: Conducted extensive keyword research to identify high-performing and relevant keywords, optimizing ad groups and campaigns accordingly.
  • Ad Copy Enhancement: Developed compelling and targeted ad copies to improve click-through rates (CTR) and enhance ad relevance, ensuring that the messaging resonated with the target audience.
  • Product Targeting: Leveraged Amazon’s product targeting features to reach customers who were actively searching for similar products to our client.
  • Data-Driven Decision Making: Utilized analytics and performance data to continuously refine and optimize campaigns, ensuring ongoing improvements based on real-time insights.
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Result

  1. The implementation of our strategic Amazon PPC management services resulted in remarkable improvement for our client in the following areas:
  2. Improved Conversion Rates: With targeted ad copies and optimized keyword targeting, the client witnessed a notable increase in conversion rates, translating ad impressions into actual sales.
  3. Sustained Growth: Over a six-month period, the client experienced consistent growth in sales on a monthly basis. This helped establish a strong and sustainable trajectory for their Amazon business.
  4. Enhanced ROAS: Our strategic bid management and budget optimization led to a substantial improvement in return on ad spend, ensuring that every advertising dollar spent generated a higher revenue for the client.
  5. Data-Driven Insights: Regular reporting and analysis provided to the client with valuable insights into customer behavior, helping them refine their overall Amazon PPC strategy and product offerings.
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STRENGTH IN NUMBERS

Business impact

Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions