• Case Study

Boosting Sales on Amazon: A Case Study in FDA Compliance

  • Amazon Listing Reinstatement through FDA Compliance: A Brand’s Amazon Comeback Story
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The Problem

The product’s detail page was removed, even though the brand had 630 positive reviews on their Amazon listing. This sudden removal threatened not only the visibility of the brand’s products but also its reputation and sales potential.

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Our Solution

  1. Our team at SPCTEK investigated and found that the product page contained health claims requiring FDA approval.
  2. Our steps in:
  1. Regulatory Compliance: We identified and documented FDA non-compliant health claims on the detail page.
  2. FDA Approval: We helped the brand secure FDA approvals for the problematic claims.
  3. Detail Page Optimization: We revamped the page, removing non-FDA-approved claims and ensuring Amazon policy compliance.
  4. Amazon Appeal: We submitted a detailed appeal to Amazon, backed by FDA approvals and evidence of content changes.
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Growth

Result

  1. Amazon reinstated the listing swiftly.
  2. The optimized page complied with regulations and attracted a broader audience.
  3. Sales increased immediately, and the brand’s reputation was restored successfully
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STRENGTH IN NUMBERS

Business impact

Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

+40 %

Ecommerce 
growth

236 %

Increase in organic sessions

131 %

Increase in organic contact form submissions