Amazon has introduced A+ Shoppable Collections, an interactive content feature that lets registered brand owners create product carousels on their listings. These carousels can display collections such as best sellers, highly rated items, or seasonal products, and can include videos or lifestyle images. The goal is to help customers discover more products, encourage cross-selling, and make it easier for shoppers to buy directly from the carousel.
Key Benefits
- Showcase your catalog: Highlight groups of products like new releases, top-rated items, or seasonal collections.
- Create shoppable experiences: Add interactive photos and videos that link directly to product detail pages or your Brand Store.
- Increase conversions: Encourage customers to explore complementary products and make more purchases.
- Replace Brand Story: If you already use Brand Story, Shoppable Collections will appear instead in the “From the brand” section.
How It Works
- Go to A+ Content Manager in Seller Central.
- Click Create A+ Content and select Shoppable Collections.
- Choose products for your collection, including backup ASINs in case items go out of stock.
- Add 6–10 carousel cards with lifestyle images, videos, and featured products.
- Publish your collection. Prices, deal badges, and stock updates will appear automatically.
Why It Matters
A+ Shoppable Collections turn product pages into richer shopping experiences. They help customers see products in use, compare options, and buy more easily and from within your brand’s content section. This feature gives brands a new way to drive discoverability, improve customer engagement, and increase overall sales.
Start Creating Your A+ Shoppable Collection Today.
Source:
https://sellercentral.amazon.com/seller-forums/discussions/t/fd67c4d7-c519-4d92-a897-7a022e1a6f93
Learn more about A+ Collections at Drive discoverability and sales with A+ Shoppable Collections.
