Amazon Extends Black Friday and Cyber Monday Deal Deadline
Amazon has extended the deal sourcing window for Black Friday and Cyber Monday 2026 to November 13, 2026, giving sellers additional time to prepare and submit eligible promotions.
What’s Changing?
The deal sourcing deadline for Amazon’s Black Friday and Cyber Monday shopping event has been extended to November 13, 2026.
Sellers can continue sourcing and creating eligible deals for the event while preparing their inventory and advertising strategies.
What Sellers Should Do
Amazon recommends sellers focus on three key areas before the event:
- Create a Promotion: Deal sourcing remains open. Review eligible products and select the promotion type that best fits your products.
- Ship Your Inventory: Make sure your FBA inventory arrives at Amazon fulfillment centers before the applicable holiday inventory cutoff dates. Review capacity and fulfillment requirements in advance.
- Start Advertising Early: Launch advertising campaigns early to build visibility and momentum for your deal ASINs before Black Friday and Cyber Monday.
Key Dates
- Deal Sourcing Deadline: November 13, 2026
- Black Friday: November 27, 2026
- Cyber Monday: November 30, 2026
What Sellers Should Keep in Mind
The extended deadline provides additional time to prepare, but sellers should not wait until the final day to submit deals. Inventory, promotions, and advertising campaigns require additional preparation and should be coordinated well ahead of the event.
Sellers should also review Amazon’s Q4 2026 peak readiness requirements for the latest information on inventory cutoffs, capacity management, and holiday fulfillment fees.
Need Help Preparing for Amazon’s BFCM Event?
At SPCTEK, we help Amazon sellers prepare for major shopping events through listing optimization, PPC management, inventory planning, promotional strategy, and marketplace account management.
Our team can help you prepare your Amazon business for Black Friday, Cyber Monday, and the broader Q4 shopping season.
Source: https://sellercentral.amazon.com/seller-forums/discussions/t/18142cfc-2700-4fb5-974a-dae42a2f241a
