Amazon Introduces New Business Discount Badge
Amazon is introducing a new Business Discount badge for Amazon Business sellers, giving qualifying offers increased visibility across search results and product detail pages.
What’s Changing?
The new Business Discount badge will replace the legacy Business Savings Blue Badge for single-unit business prices.
A business price that offers at least 5% savings against a validated reference price (VRP) can qualify for the new badge. The offer can display the badge, strikethrough pricing, and savings percentage to help business buyers identify competitive prices.
What’s New?
- New Business Discount Badge: Replaces the legacy Business Savings Blue Badge for qualifying single-unit business prices.
- No Star Rating Required: Products no longer need a 4-star rating to qualify for the new badge.
- Strikethrough Pricing: Business prices offering at least 2% savings against a validated reference price can display strikethrough pricing and savings information.
- Validated Reference Price Required: A VRP must exist for the badge, strikethrough pricing, and savings information to appear.
- Quantity Discounts Unchanged: Offers with at least a 3% quantity discount on the first tier and a 4-star rating can continue to qualify for the existing Business Savings Blue Badge.
What Sellers Should Do
Review your business pricing and validated reference prices to determine whether your offers can qualify for the new Business Discount badge.
Sellers can manage their business prices through Manage All Inventory in Seller Central and review Amazon’s business pricing requirements before making changes.
Why It Matters
The new badge is designed to give qualifying B2B offers more visibility to business buyers across Amazon Business. Amazon reports that B2B sales of products with business pricing grew nearly twice as fast as products without business pricing in 2026.
Sellers targeting business customers should review their pricing strategy and ensure eligible offers are positioned competitively.
Need Help Optimizing Your Amazon Business Strategy?
At SPCTEK, we help Amazon sellers optimize business pricing, improve product visibility, manage PPC campaigns, and stay ahead of marketplace updates. Our team can help you build a stronger Amazon Business strategy and identify opportunities to improve sales and profitability.
Source: https://sellercentral.amazon.com/seller-forums/discussions/t/7232e64c-83f5-45f1-94f9-83d44bffc323
