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Amazon Handmade vs Etsy

Amazon Handmade vs Etsy: Which one is the Better Platform?

2 min Read | 9 min Read

Amazon Handmade vs Etsy 

Amazon Handmade is a professional selling account on Amazon for artisans and crafters. It’s like a marketplace within Amazon where you can find unique, handmade items.

Etsy is a global online marketplace for unique, handcrafted, vintage, and creative goods.

Amazon Handmade vs Etsy Fees 

Amazon handmade vs Etsy Pros and Cons

Amazon Handmade


  • Vast Customer Base
  • Fulfillment Options
  • Trusted Platform


  • Monthly Fee: $39.99/month (waived after the first month for approved Handmade sellers)
  • Referral Fee: 15% per sale
  • Competition with other Amazon sellers



  • Global Reach
  • Simple Setup
  • Branding Options


  • High listing, transaction, and payment processing fees
  • High competition
  • Limited Control Over design and functionality

Marketplace Choice: Where to Sell?

Both Amazon Handmade and Etsy have unique strengths. Amazon boasts a larger customer base, whereas Etsy is famous for its craft-focused community. By using both platforms, you can determine which one is more effective for selling your handmade products.

Ready to sell on Amazon Handmade and Etsy? Contact SPCTEK’s for a free consultation!

Amazon handmade vs Etsy which is better


Amazon Handmade and Etsy are two of the most popular online marketplaces for handmade products. Both platforms offer sellers a variety of features and benefits, but there are also some key differences between them.

In this blog post, we will compare Amazon Handmade and Etsy pros and cons and how to start selling on these platforms. Also help you decide which one is right for you.

What Is Amazon Handmade?

Amazon Handmade is a platform for skilled creators to sell their handcrafted goods. It’s like a crafty corner on Amazon where unique items like handmade jewelry, art, and custom clothing are listed. If you’re thinking about selling your own handmade items, Amazon Handmade is a great place to start. It’s a community that supports and cheers on crafters and their creations.

To Sell Products on Amazon Handmade, Follow These Steps:

Sign Up: Create a Professional Seller account on Amazon, which typically costs $39.99/month. However, Handmade sellers can get this fee waived after the first month.

Apply for Handmade: Apply to become a Handmade seller. Amazon reviews your application to ensure your products are genuinely handmade. This process may take some time, even several weeks or months.

Create Your Store: Once approved, set up a free store on Amazon Handmade.

List Your Products: Create listings of your handmade items and use high-quality images to make them look appealing.

That’s it! You’re ready to start selling your handmade goods on Amazon Handmade.

Pros and Cons for Amazon Handmade Sellers

Amazon handmade pros and cons

What Is Etsy?

Etsy is an online marketplace where people from all around the world can buy and sell from a wide variety of unique,  handcrafted, vintage, and creative products. It’s a bit like an online craft fair or artisanal marketplace where you can sell special and one-of-a-kind items, from handmade jewelry and clothing to vintage furniture and art.

To Sell Your Products on Etsy, Follow These Steps:

Sign Up: Go to the Etsy website and click “Sell on Etsy.” Sign in or create a new account.

Choose Your Shop Name: Pick a unique name for your shop. This name will be your store’s identity, so make it memorable.

Stock Your Shop: Add your products to your shop. You’ll need to include clear photos, detailed descriptions, and set reasonable prices for your items.

Choose How You’ll Get Paid: Set up your payment method so you can receive money from your sales. Etsy provides various payment options, including PayPal and credit card payments.

Set Up Shipping: Decide how you’ll handle shipping and delivery. You can use Etsy’s shipping labels or manage it independently.

List Your Items: Create listings for your products. Include all the necessary details, like size, color, and any customization options.

Preview Your Shop: Before making it public, review your shop to ensure everything looks good.

Pros and Cons for Etsy Store Owners

Pros and cons of Etsy

Fee Comparison: Amazon Handmade vs. Etsy

Etsy fees come in three types. Initially, there’s a $0.20 listing fee per item. When you make a sale, Etsy applies a 6.5% transaction fee along with a 3% + $0.25 fee for payment processing.

To sell on Amazon Handmade, you begin with a $39.99/month Professional account, but this fee is waived after the first month for approved Handmade sellers. When you make a sale, Amazon Handmade deducts a 15% referral fee, and there are no additional listing fee or payment processing fees.

Which Marketplace Should You Consider For Selling?

Amazon Handmade and Etsy both have their strengths. Amazon has a larger customer base, but Etsy is known for its craft-focused community. Using both can help you reach different audiences and see which works best for your handmade products.

Considering Amazon Handmade and Etsy for your products? Reach out to SPCTEK’s expert right away!


Choosing between Amazon Handmade vs Etsy, both makes it easy for small businesses to sell without the hassle of building websites or dealing with online payments. It’s affordable, often not needing extra money except for materials.

Some smart sellers use both Amazon Handmade and Etsy. They sell their popular stuff on their own sites and use these platforms to reach a vast audience network. You can use both Amazon Handmade and Etsy if you want. 

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