Even the most extensive Amazon catalogs can have hidden opportunities. In this video, Our guest is Elizabeth Greene, Co-Founder of Junglr, brings her expertise to help you unlock the full potential of your Amazon advertising strategy. Watch and learn how to find those hidden gems and maximize your reach on Amazon.
The transcript for the video is as follows:
This vide is about advertising on Amazon Marketplace, specifically aimed at sellers with large and complex catalogs. The Interview host, Debi, interviews Elizabeth Green, the co-founder of Junglr.
In the interview, Elizabeth discusses the biggest challenges that Amazon sellers overlook in their advertising strategies. She says that the biggest challenge is not tailoring the ad strategy to the seller’s goals. Many sellers will follow generic best practices or recommendations from others without considering their own unique goals. Elizabeth says that it is important to consider what your goals are and then tailor your ad strategy to achieve those goals.
Elizabeth also talks about how sellers can identify sales gaps within their brand niche through advertising analytics. She says that it is important to look at ads in a holistic way and consider how they are affecting the entire account and driving sales. She also says that it is important to balance sales growth with profit. Sellers need to determine their acceptable cost of goods sold (ACOS) and then monitor their ad campaigns to make sure that they are staying within that budget.
Elizabeth mentions that some sellers struggle with profitability, especially when they have large and complex catalogs. She offers some suggestions for how these sellers can improve their campaign performance and sales. She says that it is important to look at ad spend on a per-parent ASIN level and to compare that to total sales. This will help sellers to identify areas where they can reduce ad spend without hurting sales. She also says that it is important to work backwards from sales and to identify areas where ad spend is not driving sales. These are the areas where sellers should focus their pruning efforts.
Overall, the Interview provides a lot of valuable insights for Amazon sellers who are looking to improve their advertising strategies. Elizabeth’s tips on tailoring ad strategies to goals, using analytics to identify sales gaps, and managing profitability are especially helpful for sellers with large and complex catalogs.
