In this episode, we sit down with Marcel Marculescu, CEO of intelliRANK®, to discuss the Winning Strategy for Product Sales and Keyword Ranking on Amazon in 2024. We delve into the core elements of a successful strategy, how Amazon’s algorithm impacts visibility, and effective promotional tactics. We explore the importance of product listing optimization, the new bullet point requirements, and leveraging customer reviews.
The transcript for the video is as follows:
He discusses the core elements of a winning product sales and keyword ranking strategy on Amazon. He emphasizes the importance of product keyword research, indexing, and ranking. He also discusses the role of Amazon’s algorithm in product visibility and sales. Additionally, Marchel covers promotional strategies for generating initial sales and momentum, such as Vine reviews, friends and family reviews, and product testing campaigns. He also talks about the impact of Amazon’s new bullet point requirements and the importance of optimizing product images for conversion. Finally, Marchel discusses the role of Amazon’s enhanced brand content (EBC) in product optimization and the importance of investing in yourself and your business.
Overall, the video provides valuable insights for Amazon sellers looking to improve their product sales and keyword ranking. Marchel’s expertise and advice can help sellers to achieve success on the Amazon platform.
