Dano Folk, shares his experience of selling on Amazon Japan. He starts by discussing the challenges and opportunities of selling on this platform. He highlights that while the Japanese market presents significant opportunities, it also comes with unique challenges due to cultural differences and language barriers.

Folk emphasizes the importance of understanding Japanese culture and consumer behavior. He suggests that sellers research popular brands and products in Japan to identify potential niches and tailor their offerings accordingly. He also recommends learning basic Japanese phrases to improve communication with Japanese customers and suppliers.

In terms of product selection, Folk advises sellers to focus on products that are not easily available in Japan or that have a strong demand in the local market. He recommends conducting thorough market research to identify potential product gaps and assess the competition.

Regarding pricing, Folk suggests that sellers should carefully consider their pricing strategy to remain competitive. He recommends researching competitor prices and adjusting your own pricing accordingly. He also emphasizes the importance of offering competitive shipping rates to attract Japanese customers.

When it comes to customer service, Folk highlights the importance of providing excellent customer service to Japanese customers. He recommends responding to customer inquiries promptly and professionally. He also emphasizes the importance of offering a return policy that is easy to understand and follow.

Finally, Folk recommends that sellers use Amazon’s advertising tools to promote their products on Amazon Japan. He suggests using sponsored products, sponsored brands, and display ads to increase visibility and drive sales.