The Problem
Before partnering with us, the brand faced three core issues:
Low Email Revenue: A list of 80,000–100,000 profiles was generating only $3k–$5k/month, far below potential.
Broken Automations & Poor Deliverability: Flows contributed <2% of revenue, and sender reputation collapsed due to sending to cold segments.
No Segmentation or Personalization: Broad, generic campaigns led to low engagement and missed opportunities to nurture high-value customers.
Our Solution
We implemented a focused, high-impact optimization plan:
Deliverability Fix: Cleansed the list, applied suppression rules, and restored sender reputation.
Automation Rebuild: Recreated key flows with improved structure, messaging, and CTAs to drive conversions.
Smart Segmentation: Introduced RFM-based segments, VIP nurturing, and dynamic personalization to increase engagement and repeat purchases.
The Results:
Our strategy delivered great financial and operational improvements:
Significant Revenue Growth: Email generated $139,227.85 in six months, a 2.63x increase over the previous year.
Higher Channel Contribution: Email now accounts for 21% of total brand revenue, up from minimal impact before.
Automation Turnaround: Automated flows grew from <2% to $5,000–$12,000/month in consistent passive revenue.
