- Case Study
How a Personal Care & Skincare Brand Increased Their Email Revenue by 55% in Less Than 3 Months
The Problem
Prior to our engagement, the brand faced two key challenges impacting their digital marketing efficacy and return on investment:
- Suboptimal Attributed Revenue from Email Marketing: Email marketing, despite being a core communication channel, was generating a comparatively low percentage of total revenue. Attributed revenue consistently ranged between 20-25%, indicating a significant disconnect between email efforts and direct sales conversions.
- Less ROI from ESP: The existing Email Service Provider (ESP) was not proving to be cost-effective in terms of Return on Investment (ROI). This suggested that the platform’s features, pricing, or overall performance were not adequately supporting the client’s growth objectives or justifying the expenditure.
Our Solution
We implemented a tailored strategy focused on optimizing email flows and advanced audience segmentation. We enhanced messaging, design, CTAs, and timing through audits and A/B testing, while creating targeted segments based on behavior, engagement, product interest, and lifecycle stage. This ensured more relevant communication, stronger engagement, and higher attributed revenue.
Result
They successfully encouraged customers to buy for the new season by offering attractive products at competitive prices. Here are the key results:
- 40.70% more visits to the site:Â Compared to the same period last year, highlighting enhanced customer engagement.
- 59.22% more orders:Â Demonstrating a significant boost in customer engagement and successful conversion strategies.
- 55% increase in revenue:Â This substantial growth in revenue underscores the effectiveness of targeted marketing and automation.
- 16.28% conversion rate: A significantly higher conversion rate compared to the site’s average.