The Amazon Account Health Rating is a score indicating a seller’s performance on Amazon. It ranges from 1 to 1000: 200-1000 (Healthy), 100-199 (At Risk), and 99 or below (Unhealthy). It’s determined by factors like order defect rate, late shipment rate, and valid tracking rate.
Amazon Account Health Metrics Consist of Three Main Parts:
Customer Service Performance: This measures customer satisfaction, reflected by the “Order Defect Rate” which should be below 1%. It includes negative feedback, A-to-Z claims, and chargeback claims.
Policy Compliance: This involves respecting intellectual property, product safety, and not selling restricted items.
Shipping Performance: This involves three aspects:
Late Shipment Rate: Keep it under 4%.
Pre-fulfillment Cancel Rate: Aim for under 2.5%.
Valid Tracking Rate: Aim for 95% or more.
Tips to Improve Amazon Account Health Rating:
Transparent Listings: Ensure accurate and clear product descriptions to prevent customer dissatisfaction and negative feedback.
Swift Customer Responses: Respond promptly to customer messages, and their concerns to maintain a positive rating.
Punctual Shipping: Fulfill orders before the promised dates to avoid late deliveries.
Quality Assurance: Prioritize offering high-quality products to secure positive reviews and prevent negative feedback from unhappy customers.
Compliance with Amazon’s Guidelines: Familiarize yourself with Amazon’s rules and policies to guarantee fair treatment of customers and avoid unintentional rule violations.
Follow these tips to boost your Amazon Account Health Rating.
Introduction
In this post, we’ll explore how Amazon’s Account Health rating system works. Whether you’re experienced and want to improve how you work, or you’re new and want to start off strong, this guide will give you useful tips to make your Amazon Account Health rating better.
What is Amazon Account Health Rating?
Amazon Account Health Rating (AHR) is a metric used to monitor your Amazon account health in Amazon Seller Central. AHR scores range from 1 to 1000.
Healthy: A score of 200 or above shows a healthy account and is marked in green.
At Risk: Scores between 100 and 199 signal that the account is at risk, suggesting caution and efforts to improve the rating.
Deactivation: A score below 100, shown in red, signals potential deactivation. Immediate action is crucial if the score reaches this range.
Think of it like a report card for your shop. It looks at things like how many customers are happy with what they bought from you, if you’re sending out orders on time, and if you’re following all the rules that Amazon has set for sellers. This rating helps Amazon decide if your shop is doing great, needs some improvement, or if there’s a big issue that needs fixing.
What Metrics are Included In Amazon Account Health Rating?
Amazon Account Health Rating can be accessed by visiting the Account Health section under the Performance menu in your Amazon Seller Central account.
This section has three main parts that affect your Amazon account health rating:
Customer Service Performance
Policy Compliance
Shipping Performance
Customer Service Performance
This measures how satisfied your customers are. It’s shown as a percentage called the “Order Defect Rate,” and it should be under 1%. This rate comes from three things:
Negative Feedback
A-to-Z Guarantee Claims
Chargeback Claims
Policy Compliance
As a seller on Amazon, you must follow many rules, like respecting intellectual property, ensuring product safety, and not selling restricted items. To keep your account healthy, it’s important to avoid breaking any of these rules. You can find these rules in your account.
Your shipping performance is also important. There are three parts to this:
Late Shipment Rate: Try to keep this below 4%.
Pre-fulfillment Cancel Rate: Aim for less than 2.5%.
Valid Tracking Rate: Aim to have 95% or more of your orders with valid tracking information.
Remember, these metrics matter mainly for orders you handle yourself. If you want an easier route, consider Amazon FBA.
Amazon Account Health Metrics is data Amazon looks at to see how well you’re treating customers, following the rules, and managing shipping. These three areas affect your Amazon account health rating, so it’s important to pay attention to them!
Consequences of an Unhealthy Amazon Account Health Rating
If your AHR score drops below 99, your account runs the risk of being suspended or deactivated. This would mean you can’t use your account, add new products, or do business on Amazon. Your customers won’t be able to buy your stuff, and you can’t send out orders that were already placed.
Amazon will also ask you to make a “Plan of Action” (POA) if your account health is at risk. This plan should show that you understand the issues and explain what steps you’ll take to fix them. If Amazon sees that you’re serious about solving the problems, they might not deactivate your account.
It’s also important for you to look at how you’re doing and figure out why things aren’t going well. By dealing with the main problems, you can work on making your account health better and eventually meet the requirements.
In situations like these, seeking assistance can be invaluable. Consider exploring services like SPCTEK’s Amazon Account Audit, designed to help sellers navigate through challenges. Such services can provide insights into improving your account’s health.
How to Increase Account Health Rating on Amazon?
Let’s talk about ways to sustain or enhance your Amazon account health rating.
1. Be Honest About Your Products
When you put up pictures and descriptions of your items for sale, make sure they’re really clear and truthful. If customers don’t receive what they expected, they might leave bad feedback, and that’s not good for your Amazon account’s health rating.
2. Answering Customer Questions Fast
Nowadays, customers want quick responses. If someone sends you a message, try to reply within a day. This helps show that you care about your customers and keeps your account health rating good.
3. Shipping Orders on Time
It’s important to send out your products before the dates you promised. Too many late orders can hurt your account’s health rating. Amazon says that less than 4 out of 100 orders should be late.
4. Sell Quality Stuff
When you sell products, make sure they’re of good quality. If your customers are happy with what they get, they’ll leave positive reviews. But if they’re not happy, they might leave negative reviews, and that can lower your account’s health rating.
5. Understand Amazon’s Rules
Amazon has rules that sellers need to follow. These rules make sure everyone is treated fairly. Take the time to read and understand them. If you don’t, you might accidentally do something against the rules, and that can affect your account health rating.
Remember, following these steps can help improve your Amazon Account Health Rating. It’s like taking care of your online shop’s reputation, and that’s important for your success on Amazon.
Amazon Account Health Assurance (AHA) is a free program provided by Amazon to professional sellers who consistently maintain a healthy Amazon Account Health Rating. Sellers enrolled in this program do not get their accounts deactivated promptly but receive a notification from Amazon to resolve the issue within 72 hours.
To be eligible for this program, you must be active for at least one year and maintain an AHR score of 250 or higher for at least six months, with no more than 10 days below 250.
In a world where online selling thrives, maintaining a healthy Amazon Account Health Rating is paramount. It’s not just about numbers; it’s about building trust, exceeding expectations, and thriving on Amazon’s platform. By understanding the metrics, addressing challenges, and following best practices, you’re poised to elevate your shop’s reputation and succeed in the competitive world of e-commerce.
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Identify the root causes of your low AHR (e.g., high ODR, negative feedback), set achievable goals for improvement, and outline specific steps you’ll take to address each issue.
A score of 200 or above is considered a good Amazon account health rating. If your rating falls below 200, it means that your account is at risk of being suspended.
