When building a marketing strategy for Amazon sellers, you should keep in mind that every niche is becoming more competitive every year. 

To help sellers gain an advantage and get more visibility, Amazon now offers a free and powerful tool: Amazon Posts. This feature lets you build your own community and attract your potential customers.

This blog post breaks down what is Amazon Posts and how you can use them to attract more customers and build brand awareness. It also provides you with best practices to maximize the impact of your posts.

What are Amazon Posts?

Amazon Posts is a free-of-cost feature that enables sellers and brands to share their content on Amazon like social media posts.

Customers can scroll through your feed and click straight through to product detail pages, just like on social media, but on the Amazon ecosystem. It’s easy to repurpose Instagram and Facebook content as Amazon Posts, consolidating your brand.

Another useful feature is that customers can follow your brand. Just like any other social media platform, users will be able to “follow” your brand on Amazon to: 

•  Discover more about your brand and your story (which helps to establish a relationship with your business)
•  Discover other products you sell.
•  Stay up-to-date with your content.
• Find out how to make the most out of their product.

Even though Amazon Posts are similar to social media, they come with a very powerful benefit: 

You can also track the results brought by your posts:

• Impressions 
• Engagement
• Engagement rates for each of your Posts. 

Think of Amazon posts as PPC campaigns. But the coolest part is that, for the moment, they are free to use. 

Basic Elements of a Post

Each post consists of five basic aspects:

• Profile picture: This is usually your logo that enhances your brand’s recognition.
• Product photo or video: This visual content presents the product in a relatable setting to help customers visualize the product.
• Text: This can be a catchy phrase or call to action that aligns with Amazon’s content guidelines.
• Clickable link: This link directs customers to the product page for easy purchasing.
• Category tags: These act like hashtags, allowing customers to discover similar products through these tags.

Top 5 Results You’ll Achieve with Amazon Posts

More Brand Awareness

You can attract new and existing customers for free.  With captivating, branded images, you can tell the unique story of your brand and engage with customers, which will help spread brand awareness and inform buyers about your products.

Boost Your Reach

You can reach new audiences within your target market. Consumers who browse tags related to your products will easily find your brand through relevant category feeds. 

An even better advantage is that, in most cases, your posts will appear at the bottom of your competitors’ products. It gives Amazon sellers a unique opportunity to attract new customers.

Better Engagement

Engagement can be built in many creative ways. The Amazon posts tool allows you to share your Instagram and Facebook posts on your Amazon feed. 

It can also increase traffic to both your Amazon product listings and your social media pages.

More Free Clicks

At the moment, Amazon advertising posts are free. So, you can generate more traffic and engagement without having to pay for clicks. It doesn’t mean you should quit doing PPC campaigns. Take it as a secret weapon you can access to balance your costs.

Customers Will ‘Follow’ Your Brand

As people follow their favorite businesses on social media, Amazon has enabled this feature to help stores grow brand awareness and customer engagement. 

The more your audience follows you, the easier it will be to build a relationship with them and increase conversions.

Also Read: Top Strategies to Improve Amazon Keyword Ranking and Drive Sales

Use These 5 Creative Ideas for Amazon Posts to Try them Out 

Product Demonstrations

Showcase someone who is using your product. 

In this way, you can highlight the benefits and features of your product and give customers a better understanding of how it works.

Discover What People Are Saying in Your Reviews

Identify what your customers love about your products and emphasize these benefits to your target audience.

If these attract your actual customers, they’ll attract other new customers, too. 

 

 

Overcome Objections 

Find out what objections your niche’s customers have about your products. 

Create Amazon posts that address these objections and convince people your product is the right choice. Taking care of your audience’s worries shows you understand them and want to offer a solution.

For example, the image below can overcome the objection that the product can’t fit boots or bigger footwear.

 

 

Before and After

Show your audience how their life can change if they choose your products. You can do that, just like in the example below, by adding a picture of before and after.

By giving a clear picture of the result your product can bring, it will be easier to get that click from the potential customer.

 

 

Product Tutorials 

In this way, your target audience knows exactly how to leverage your product. If you are there to help your audience understand the product and to give them creative ideas to use it on a daily basis, people are more likely to buy.

It works especially well for newly introduced products that people aren’t familiar with.

 

 

Take these ideas and try them out so you will have a good start on the platform. As long as you create relevant and engaging posts, you will see how the clicks will follow.

Check out more creative Amazon post ideas on Mastering Amazon Posts: A Complete Guide For Amazon Sellers + Inspirational Amazon Posts Examples. 

6 Best Practices You Should Follow for Maximum Results

1.Make sure you have the basic components of a post

Before you start posting, ensure these elements are in place:

• Your profile banner should have your brand name and logo.
• Add a custom image.
• Use a “show product” icon which, when clicked, displays more info about the product featured.
• Add a caption.
• Add Category tags (Amazon will auto-tag these to relevant product categories).

2.Follow the rules

Play by Amazon’s rules. You should not direct your customers to purchase from your DTC, share updates about promotions on other sites, etc. 

Check Amazon’s Creative Acceptance Policies to learn how to create Amazon Posts that meet the requirements.

3.Repurpose content from other social media channels

Amazon recommends brands repurpose content from other social channels instead of starting from scratch.

Pull relevant content and copy from Instagram, for example. If you had a great post on social media, test it on Amazon as well. Make the most of your existing materials.

You can also repost a compelling lifestyle image from the product’s image carousel.

4.Use professional high-quality images

Having grainy images, poorly lit product photos or generic stock photos won’t help improve your customers’ shopping experience.

Focus on eye-catching images and relatable lifestyles that show your product in action. Share authentic content that helps consumers connect with your brand and learn more about you.

Avoid stock images! Amazon Posts pushes out authentic, original photos. With stock photos, you’ll reach fewer people, and it’ll hurt your brand’s credibility.

Make your images simple, without collages or overlaid text, buttons, or icons. Having a crowded or complicated image makes it more likely to be ignored.

Also Read: Amazon Product Description Guide: 10+ Tips to Maximize Conversions

5.Ask yourself: who is your target audience?

Create content that demonstrates your unique value and connects with your target market. Think about your brand’s Amazon customer avatar when planning an Amazon post. 

When you show that you understand the customers, they can relate to the stories and visualize themselves using the product. 

6.Tell a memorable story with a copy

Let your caption tell a story about why your products are valuable and unique. Avoid repeating your product description or using snippets from customer reviews. 

Keep your text and captions short. Not only does Amazon encourage brevity, but most consumers prefer it. 

Ready to leverage Amazon Posts in your marketing strategy?

It won’t cost you anything to try out Amazon Posts. But ignoring it means you’ll lose potential customers to your competition in the marketplace.

Try the ideas you uncovered in this blog post and see what works for your Amazon business. If you’d like to save precious time, or you don’t want to add another task to your calendar, intelliRANK is here to help you leverage the power of Amazon posts. Check out our Amazon post services.