- Case Study
New Perfume Brand Achieved 4.2x ROAS Within 2 Months Using Meta Ads
The Problem
The brand had no previous ad experience and wasn’t sure how to reach its target audience. Despite having high-quality perfumes, sales through their Shopify store were almost none.
Our Solution
We introduced Meta Ads (Facebook & Instagram) as the main advertising channel and built the campaign strategy from scratch:
- Set up the Meta Ads account and tracking
- Launched engagement campaigns to build brand awareness
- Shifted to sales campaigns with optimized creatives and targeting
- Regularly analyzed and refined audience and ad performance for better ROI
Result
Ad Spend: $458.87
Gross Sales: $2,047.55
ROAS: 4.2x
Noticeable boost in Shopify sales generated directly from Meta Ads