Want Better ROI from Amazon PPC Campaigns?

A: Amazon PPC is an ongoing, dynamic service, not a one-time setup. The initial setup is just the beginning; continuous management, budget adjustments, and ongoing optimizations (like keyword refinements and bid strategies) are essential due to constant marketplace changes.

A: There’s typically a 4–8 week learning phase where Amazon’s algorithm gathers data. During this time, performance metrics may fluctuate, which is normal. Early results aren’t indicative of long-term success. Our goal is to collect meaningful data, identify winning elements, and then leverage this for scaling and sustainable, profitable growth in subsequent optimization phases.

A: Listing quality directly impacts ad performance. We’ll assess your product listings (images, content, reviews) during onboarding or via the $1 Audit. If gaps are found that could hinder ad performance, we’ll recommend Pre-PPC Optimizations (e.g., image fixes, A+ Content, Vine enrollment) as separate services. This ensures your ad spend is directed towards listings ready to convert.

A: Budget depends on your brand goals, product category, and competition. We generally suggest starting with $300–$1000 per ASIN per month. This allows for sufficient data collection during the learning phase and initial optimizations. We’ll help determine an optimal budget tailored to your specific objectives, which will be adjusted based on ongoing performance.

A: Our core PPC management focuses on advertising. Product photography, listing creation, external influencer marketing, etc., are not included in the monthly service. However, we offer these as separate, optional add-ons. If we identify that these areas need improvement to boost your ad performance, we will recommend them.

A: We focus on key performance indicators (KPIs) such as Return on Ad Spend (RoAS), Advertising Cost of Sale (ACoS), total sales driven by ads, conversion rates, and overall profitability. You’ll receive comprehensive weekly performance reports, along with monthly RoAS analysis and insights into your competitors’ ad activities, ensuring full transparency on where your budget is going and the results it’s generating.

A: We believe in proactive communication. You’ll receive weekly updates on campaign performance and optimizations. We also schedule regular strategic calls (e.g., bi-weekly or monthly, depending on your preference and campaign phase) to discuss performance trends, new opportunities, and adjust strategies as needed. Your involvement is minimal on a day-to-day basis, but we do require timely feedback and approval on strategic recommendations.

A: Yes, our team has cross-niche experience, having successfully scaled products across a wide range of categories, from supplements and electronics to apparel and home goods. Our data-driven approach and deep understanding of Amazon’s algorithm are adaptable to various product types and competitive landscapes.

A: While we strive to maximize your Return on Ad Spend and drive significant sales growth, it’s important to understand that no reputable agency can guarantee specific financial outcomes due to factors outside of our control (e.g., market fluctuations, Amazon algorithm changes, competitor actions, product quality, listing content). However, we commit to relentless optimization, data-driven strategies, and transparent reporting to continuously improve your campaign performance and achieve your growth goals.

A: Our ad strategies are 100% Amazon Terms-compliant. We stay updated with Amazon’s ever-changing rules and ensure all campaigns adhere to their guidelines. While we cannot control all factors related to account health, we take proactive steps to minimize risks associated with advertising and will promptly communicate any potential issues that arise within the advertising console.