• Case Study

Revamping a Fishing Brand's Shopify Store to Improve UI/UX and Conversion Rates by 20%

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Revamping a Fishing Brand

The Problem

The brand wanted consistent online sales and a higher conversion rate, but their Shopify store wasn’t performing. Despite having traffic from social media and ads, visitors weren’t converting into customers. They needed a modern, optimized, and user-friendly Shopify experience that could reliably turn store visitors into paying buyers.

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Our Solution

We redesigned the entire Shopify store with a modern, user-focused layout to improve navigation and the shopping experience.

  • Optimized product pages with better descriptions, images, trust badges, and conversion-focused elements.
  • Improved site speed, mobile responsiveness, and checkout flow to reduce drop-offs.
  • Added strategic upsells, cross-sells, and UX improvements to increase conversions and average order value.
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The Results:

  • Project Duration: 6 weeks
  • Google PageSpeed Score (Desktop): 90/100
  • Google PageSpeed Score (Mobile): 82/100
  • Conversion Rate Increase: +20% after revamp
  • Average Order Value Growth: +10%
  • Checkout Abandonment Drop: 27% decrease
  • Overall Revenue Impact: Noticeable uplift within the first 30 days
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