Shopify Expands AI Shopping Access to Over 1 Billion Products
Shopify has announced an expansion of its AI-powered shopping capabilities, allowing more AI agents to browse products, build shopping carts, and assist customers with purchases across its catalog of over 1 billion products.
Announced on October 13, 2026, the update expands Shopify’s agentic commerce strategy beyond individual partnerships, including its earlier integration with Meta’s Muse AI shopping agent.
What’s Changing?
- Shopify Opens Its Catalog to More AI Agents
Shopify is allowing compatible AI agents to search and access its product catalog without requiring a separate partnership integration.
This enables shoppers to discover products and receive personalized recommendations through AI assistants rather than visiting individual online stores.
- AI Agents Can Assist with Purchases
Customers can connect compatible AI agents to their Shop accounts, allowing the agents to:
- Search products based on preferences and budgets.
- Compare products and shipping options.
- Build shopping carts and prepare purchases.
- Complete approved purchases through Shop Pay.
- Customers Maintain Purchase Control
Shoppers can set preferences, such as spending limits or faster shipping requirements, to guide AI recommendations. Customers must approve purchases before transactions are completed. Orders can also be tracked through Shopify’s Shop platform.
- More Product Discovery Opportunities for Merchants
By expanding access to AI agents, Shopify is creating additional opportunities for merchants to reach customers through conversational shopping experiences. Eligible products can appear in AI-assisted shopping results, potentially increasing product discovery beyond traditional storefronts and search engines.
What Sellers Should Do
Shopify merchants should review their product listings and ensure that titles, descriptions, pricing, inventory availability, and shipping information are accurate and up to date.
Merchants should also review their AI shopping channel settings and optimize product information to improve discoverability as AI-assisted shopping continues to expand.
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Source
The Verge — Shopify Opens Its Catalog Up to More AI Agents
