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The Most Common Reason for Amazon Account Suspension

2 min Read | 9 min Read

What Is Amazon Account Suspension?

Amazon account suspension is when Amazon temporarily or permanently blocks a seller’s access to their account and product listings.

Leading Factor for Amazon Account Suspension

Order Defect Rate (ODR): Keep ODR below 1% to avoid suspension, considering negative feedback, A-to-Z claims, and chargebacks.

Late Shipment Rate: Maintain a late shipment rate of less than 4% to prevent account issues.

Pre-Fulfillment Cancel Rate: Keep pre-fulfillment cancellations below 2.5% to maintain a healthy account.

Intellectual Property Violations: Respect others’ intellectual property rights to stay compliant.

Inauthentic Products: Avoid selling counterfeit or inauthentic products to prevent serious consequences.

Policy Violations: Comply with Amazon’s rules to avoid suspension, damage to reputation, and financial losses.

Multiple Accounts: Operating multiple accounts without authorization is strictly prohibited.

Incorrect Account Information: Provide accurate information during account creation to avoid suspension.

When it comes to the world of e-commerce, Amazon is undoubtedly one of the biggest players in the game. With millions of sellers and customers worldwide, it offers a vast platform for businesses to thrive. However, it’s not all smooth in the Amazon marketplace. One of the most significant challenges that sellers face is the risk of having their accounts suspended. In this article, we will delve into the most common reasons for Amazon account suspension,

What Is Amazon Account Suspension?

An Amazon Seller Account Suspension is a serious matter for any business selling on the platform. It essentially means that Amazon has temporarily or permanently blocked your ability to sell on their website. This can have a significant impact on your business, as it prevents you from listing products, fulfilling orders, and generating revenue.

The Leading Causes of Amazon Account Suspension

Now, let’s get to the heart of the matter—the most common reason for Amazon account suspension is performance-related issues. These issues encompass several aspects that all sellers should be aware of:

1. Order Defect Rate (ODR)

The Order Defect Rate is a crucial metric that measures the quality of your service as a seller. It takes into account factors such as negative feedback, A-to-Z claims, and credit card chargebacks. If your ODR exceeds 1%, your account is at risk of suspension. Also Read: How to Improve Amazon Account Health Rating (AHR) and Avoid Suspension?

2. Late Shipment Rate

Amazon places strong emphasis on delivering orders promptly. Sellers must ensure that they meet the promised delivery times consistently. It’s crucial to note that a high late shipment rate should be less than 4% for every seller. High late shipment rates can result in account issues.

3. Pre-Fulfillment Cancel Rate

This metric monitors orders canceled by sellers before shipment, impacting the buyer’s experience. To maintain a healthy Amazon seller account, keep the Pre-Fulfillment cancellation rate below 2.5%. High cancellations can lead to account suspensions.

4. Intellectual Property Violations

When sellers operate on Amazon, they are expected to adhere to a fundamental principle: respecting the intellectual property rights of others. This means they must not use, reproduce, or distribute intellectual property, such as trademarks, copyrights, or patents, without the proper authorization or permission from the rightful owners.

5. Inauthentic Products

Selling counterfeit or inauthentic products on Amazon is a significant violation of the platform’s policies, and it can have serious consequences for sellers. Counterfeit products are fake or imitation items that are made to look like genuine products but are not.

6. Policy Violations

Amazon’s policies can lead to various negative outcomes, including account suspension, reputational damage, and financial losses. Sellers should make every effort to comply with Amazon’s rules and guidelines to maintain a healthy and successful business on the platform

Also Read: Amazon Section 3 Violation: What You Need to Know

7. Multiple Accounts

Operating multiple seller accounts without proper authorization is strictly prohibited on Amazon. Sellers are expected to conduct their business under a single account, and maintaining multiple accounts can be seen as a deceptive practice to manipulate the platform.

8. Incorrect Information During Account Creation

One common reason for Amazon account suspension if users provide the wrong information when creating their account. Amazon really values accurate details from its users, and giving incorrect information can lead to suspension.

The Consequences of Amazon Account Suspension

When your Amazon seller account gets suspended, the consequences can be terrible. You lose access to your inventory and the ability to fulfill orders, which can lead to a significant loss in revenue. Moreover, your reputation as a seller may be damaged, making it harder to bounce back even after the suspension is lifted.

Also Read: How to Craft a Winning Plan of Action (POA) for Amazon Account Reinstatement?

Why You Should Prioritize an Amazon Account Health

Amazon Account Health is a metric that reflects how well you’re adhering to Amazon’s selling policies and performance expectations. It essentially indicates the overall health of your seller account on the platform. A good account health score is crucial for maintaining good standing with Amazon and avoiding potential account suspension or deactivation.

Get Free Consultation From Amazon Marketplace Expert

Conclusion In the world of e-commerce, Amazon provides an incredible platform for businesses to thrive. However, maintaining a clean and compliant seller account is crucial. The most common reason for Amazon account suspension is performance-related issues, including order defect rate, late shipments, and policy violations.

To avoid suspension and ensure long-term success on Amazon, sellers must stay vigilant, adhere to Amazon’s policies, and continually strive to provide exceptional service to their customers. By doing so, you can navigate the challenges of the Amazon marketplace and build a thriving online business.


Amazon will usually notify you via email and within Seller Central, outlining the specific reasons for the deactivation. Check your notification inbox and “Performance” section for details.

No, opening a new seller account while your existing one is suspended is strictly prohibited and could lead to permanent termination. Focus on appealing the existing suspension instead.

Yes, you can use professional services to assist you in appealing your Amazon seller account suspension. One such service is SPCTEK, which offers an Amazon Account Reinstatement Service with up to 100% Money Back Guarantee.

Ignoring the suspension, failing to appeal, not taking responsibility for the violation, and not implementing improvements are all common mistakes that can hinder reinstatement. Be proactive, address the issues, and demonstrate your commitment to improvement.

Yes, “deactivated” and “blocked” are often used interchangeably for Amazon seller account suspensions. Both terms mean you’re temporarily unable to sell on the platform.

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