Amazon is the largest online marketplace in the world, with millions of shoppers visiting the site every day. As an Amazon Seller, you need to do everything you can to stand out from the competition and make your products more appealing to potential buyers. One way to do this is by using Amazon Enhanced Brand Content (EBC) aka Amazon A+ Content, which allows you to create more visually appealing and informative product listings that can help increase sales and conversions.

In this blog post, we’ll take a closer look at Amazon Enhanced Brand Content, what it is, and why you need it to succeed as an Amazon seller.

What Is Amazon Enhanced Brand Content (EBC)?

Amazon Enhanced Brand Content is a feature available to sellers on the Amazon platform that allows them to enhance their product listings with more detailed and visually appealing content.

EBC is an upgraded version of the basic product description, and it allows sellers to showcase their brands and products in a more engaging way.

Amazon Enhanced Brand Content can include:

• Detailed product descriptions
• Enhanced images
• Comparison charts
• Product benefits
• Storytelling elements

In short, Amazon EBC is a way for sellers to provide their customers with more information about their products and brand, and to make their product listings more visually appealing and engaging.

Read More: How to Improve Amazon Account Health Rating (AHR) and Avoid Suspension?

Amazon Enhanced Brand Content and A+ Content–What’s the Difference?

Enhanced Brand Content (EBC) was formerly called A+ Content on Seller Central. To understand the reason behind the renaming, you need to know that there are two types of selling platforms on Amazon: Seller Central and Vendor Central. Seller Central is for third-party sellers who sell directly to consumers, whereas Vendor Central is used by vendors who sell their products to Amazon.

Enhanced visual content is needed on both platforms to build brand awareness. So the enhanced content on Seller Central was called EBC while that for Vendor Central was called A+ Content. However, Amazon merged the features of EBC and A+ Content, and now the enhanced content for both platforms is called A+ Content.

There is a premium version of A+ Content called A++ Content or Premium A+ Content. This version provides access to premium features like HD videos and more sophisticated product descriptions. However, this is an invite-only feature that is limited to big players and established brands.

Also Read: What is A+ Content? Understanding Its Impact on Your Amazon Listings

How to Get Enhanced Brand Content on Amazon?

To get EBC or A+ Content, you need to be a professional seller and enroll your brand in the Amazon Brand Registry. However, professional sellers with generic products can also use EBC.

Here’s how you can enroll in Amazon Brand Registry:

1. 1. Log into Amazon Brand Registry with your Seller or Vendor Central credentials.
   2. Provide the following information:
      • • Your brand name with registered trademark.
        • A trademark registration number from the relevant Intellectual Property Office.
        • A list of product categories your brand deals in (e.g., electronics, apparel).
   3. Amazon will review your trademark ownership. Upon verification, Amazon will send you a verification code to send back to Amazon for final confirmation.
   4. After the final verification, you can access the brand registry to create A+ Content for your product listings.

Why Do You Need Amazon Enhanced Brand Content?

There are several reasons why you need Amazon Enhanced Brand Content if you want to succeed as an Amazon seller. Here are just a few:

Increased Conversion Rates

One of the most significant benefits of using Amazon Enhanced Brand Content is that it can help increase your conversion rates. When you provide potential customers with more information about your products and brand, they are more likely to make a purchase. By using enhanced images and detailed descriptions, you can help shoppers understand the features and benefits of your product and make an informed buying decision.

Compare the two product descriptions below–one uses Amazon enhanced content and the other is just a basic text-based description. They both highlight the features and benefits of the same product, but the A+ Content description is clearly more impactful and scannable.

Source: Nutiva Amazon

Better Branding

Amazon Enhanced Brand Content is a powerful branding tool that can help you stand out from the competition. By using enhanced images, videos, and storytelling elements, you can create a more cohesive and memorable brand experience for your customers. This can help build brand loyalty and increase repeat purchases over time.

Improved SEO

Using Amazon A+ Content can also improve your search engine optimization (SEO) efforts. When you provide more detailed and informative content about your products, you are more likely to rank higher in Amazon’s search results. This can help increase visibility and drive more traffic to your product listings.

Higher Customer Engagement

Amazon Enhanced Brand Content can also help increase customer engagement. When you provide shoppers with more detailed information about your products and brand, they are more likely to spend more time on your product listings, which can lead to higher engagement rates. This can help build trust and credibility with your customers, which can lead to increased sales and repeat purchases.

Also Read: The Art of Leveraging Customer Reviews on Amazon: Boosting Your Brand Image

Tips to Use Amazon Enhanced Brand Content Effectively

Use High-Quality Images

Images are a crucial part of Amazon A+ Content, so be sure to use high-quality images that showcase your product in the best possible light. Use a mix of lifestyle images and product images to give customers a sense of what it’s like to use your product.

Keep it Simple

While Amazon Enhanced Brand Content allows you to include a lot of information about your products, it’s important to keep your content simple and easy to understand. Use short paragraphs, bullet points, and subheadings to make your content easy to scan and digest.

Test and Iterate

Finally, it’s important to test and iterate your Amazon Enhanced Brand Content to see what works best for your audience. Use Amazon’s analytics tools to track your performance metrics and make adjustments as needed.

Having an Amazon Seller Store with EBC can be beneficial for sellers as it can improve the overall look and feel of their listings, help them stand out from competitors, and increase customer engagement and conversion rates. EBC can also help to build brand recognition and loyalty by showcasing the unique features and benefits of the seller’s products.

On the other hand, a Seller Store without EBC may appear less professional and less visually appealing to customers. Without EBC, sellers may have limited space to showcase their products and may not be able to provide as much detailed information about their products. This can lead to a lower conversion rate and a lower customer retention rate.

Read More: Amazon Product Sourcing: Here Are 5 Challenges To Overcome in 2024

Conclusion

In conclusion, Amazon Enhanced Brand Content is a powerful tool that can help you stand out from the competition and increase your sales and conversions on the Amazon platform. By providing customers with more detailed and visually appealing product listings, you can improve your branding, SEO, and customer engagement, and drive more traffic to your product pages.

SPCTEK’s Amazon A+ content service offers a comprehensive solution for sellers looking to enhance their product listings on Amazon. Our team of experienced content writers and designers can create engaging A+ content that showcases your products in a professional and attractive way. Contact us today to learn more about how we can help you succeed on Amazon.