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Amazon ASIN suspension

How to Appeal Your Amazon ASIN Suspension?

2 min Read | 9 min Read

What is Amazon ASIN?

The ASIN (Amazon Standard Identification Number) is a unique 10-digit code assigned to every product on Amazon. It helps sellers manage inventory and buyers find products accurately. It’s like an address for items in Amazon’s vast warehouse, ensuring orders are fulfilled correctly.

Amazon ASIN suspension can occur for several reasons:

Duplicate ASINs: Having multiple ASINs for the same product can confuse customers and lead to a poor shopping experience.

ASIN Variation Misuse: Incorrectly managing variations, such as adding similar child variations or removing product options, can result in suspension.

Expired Products: Neglecting expiration dates, especially for items like skincare and food, can lead to listing suspension.

Inauthentic Products: Selling fake or unauthorized items can result in ASIN suspension. Ensure your products meet Amazon’s quality standards to avoid this.

Follow These Steps to Initiate the Appeal Process

Understand Suspension Reason: Carefully read Amazon’s message explaining the ASIN suspension to build a solid appeal foundation. Review your listing to ensure compliance with Amazon’s rules and correct any violations found.

Craft a Detailed Plan of Action (POA): Create a precise POA addressing suspension issues and steps taken to resolve them.

Provide Supporting Evidence: Include invoices, certificates, or quality control proof to back your POA claims.

Submit the Appeal: Use Seller Central, follow Amazon’s guidelines, and attach the well-structured POA and documents. Keep an eye on your appeal’s status, and if needed, proactively contact Amazon.

Prevent Future Violations: After reinstatement, maintain compliance to prevent similar issues in the future.

If your Amazon ASIN has been suspended, don’t panic. Contact Spctek today for a free consultation.

Amazon ASIN (Amazon Standard Identification Number) suspension is a common issue that many sellers encounter. It can occur for various reasons, such as policy violations, intellectual property disputes, or customer complaints. The key to resolving this situation is to follow a well-structured appeal process.

In this comprehensive guide, we will walk you through the reasons for ASIN suspension and the steps you need to take to appeal your Amazon ASIN suspension effectively. You will learn how to craft a compelling appeal letter, gather supporting documents, and navigate Amazon’s appeal submission process.

What is Amazon ASIN, and why is it important?

The ASIN (Amazon Standard Identification Number) is a 10-digit alphanumeric unique code that Amazon assigns to every product on its website. It’s like a fingerprint for each product, and Amazon uses it to track inventory, fulfill orders, and help customers find the products they’re looking for.

ASIN is important for both sellers and buyers. For sellers, ASIN helps them manage their inventory and ensure that orders are fulfilled correctly. Imagine that Amazon is a giant warehouse with millions of products. ASIN is like the address for each product in the warehouse. When you place an order for a product, Amazon uses the ASIN to find the product in the warehouse and ship it to you.

Reason for Amazon ASIN Suspension

ASIN suspension Reasons

Amazon can suspend your product listings (ASINs) for various reasons, but some are more common. These are the key ones:

Duplicate ASINs:

Each product can only have one ASIN. However, some sellers may create duplicate ASINs for the same product, either intentionally or accidentally. This can have a number of negative consequences for customers, including confusion, a poor shopping experience.

ASIN Variation Misuse:

Variations in an Amazon product listing happen when you have the same item in different colors, sizes, or with other slight differences. This is what Amazon calls the parent-child relationship. If you receive a notice of Amazon listing suspension, it might be because of the following reasons:

  • Incorrect Variations: Adding child variations that are too similar to the parent product
  • Removing Variations: Making changes that remove different versions of the product.
  • Unauthorized Multi-Packs: Listing multi-packs that the manufacturer doesn’t offer
  • Bundles: Listing bundles incorrectly under the same manufacturer

Also Read: Why Every Amazon Seller Should Audit Their Account?

Expired Products:

You need to pay attention to product expiration dates, especially for things like skincare or food for people and pets. These items should have a date stamped on them to show when they’re no longer safe to use. If you forget to do this, Amazon might say no to keeping your products in their warehouses or might even suspend your listing.

Also Read: The Most Common Reason for Amazon Account Suspension

Inauthentic Products:

Selling inauthentic products is a grave offense on Amazon. If Amazon suspects that a seller is offering fake or unauthorized items, they may suspend the corresponding ASINs.

If your products don’t meet Amazon’s standards for quality, they may suspend your ASIN, preventing you from selling those items on their platform. It’s essential to ensure that your products meet Amazon’s quality criteria to avoid this issue.

How to Appeal your ASIN Suspension?

Understand the Suspension Reason: Begin by carefully reading the message from Amazon that explains why your ASIN was suspended. This is crucial, as it forms the foundation for crafting a convincing appeal to regain your product listing.

Review Your Listing: explore your product listing to make sure it meets Amazon’s rules and correct any violations you spot. This step is essential to improving your chances of a successful asin appeal.

Create a Detailed Plan of Action (POA): Craft a thorough Plan of Action addressing the specific issues that led to the suspension. Be precise, acknowledge the problem, and outline the concrete steps you’ve taken or will take to resolve it.

Also Read: How to Craft a Winning Plan of Action (POA)?

Provide Supporting Evidence: Include any relevant evidence, such as invoices, product authenticity certificates, or quality control measures, to justify the claims and promises you make in your Plan of action letter (POA).

Submit the Appeal: Utilize Amazon’s Seller Central platform to submit your appeal. Follow Amazon’s appeal guidelines exactly and attach your well-structured POA along with the supporting documentation.

Monitor Progress and Follow Up: Keep an eye on the status of your appeal within Seller Central. If necessary, proactively follow up with Amazon to ensure they are actively reviewing your case and working towards Amazon ASIN reinstatement.

Prevent Future Violations: After your ASIN is reinstated, implement measures to prevent similar violations in the future. Regularly review and update your product listings to ensure they consistently comply with Amazon’s policies.

Also Read: Proactive Measures to Avoid Amazon Account Suspension

By following these steps diligently, you enhance your chances of successfully appealing an Amazon ASIN suspension and achieving ASIN reinstatement.

Your Partner in Amazon ASIN Reinstatement

If your Amazon ASIN has been suspended, don’t panic. SPCTEK is here to help you get your listing reinstated quickly and efficiently.

Our team of experienced Amazon experts has a deep understanding of Amazon’s policies and procedures, and we know what it takes to get your ASIN back up and running. We’ll work with you to identify the root cause of the suspension and develop a plan of action to address it.

Contact SPCTEK today to learn more about our Amazon ASIN reinstatement services.


In summary, understanding the importance of your Amazon ASIN and knowing the common reasons for its suspension is crucial for any seller on the platform. When faced with an Amazon ASIN suspension, it’s essential to follow a well-structured appeal process to regain your product listing and continue selling successfully on Amazon.

Crafting a compelling Plan of Action (POA) that addresses the specific Amazon ASIN suspension reasons, providing supporting evidence, and following Amazon’s appeal guidelines are key steps in this process. Monitoring the progress of your appeal and taking measures to prevent future violations are equally important to ensure a smooth and successful reinstatement of your ASIN.


There are a few things you can do to reduce the risk of your ASIN being suspended:

  • Make sure you understand and comply with all of Amazon’s policies.
  • Review your listings regularly for any errors or outdated information.
  • Respond promptly to any customer complaints or returns.
  • Use high-quality product images and descriptions.
  • Don’t submit a generic Plan of Action that doesn’t address the specific reasons for your suspension.
  • Don’t make excuses or blame others for the violation.
  • Don’t offer bribes or incentives to Amazon employees.
  • Don’t threaten Amazon with legal action.

The cost of appealing an ASIN suspension can vary depending on the complexity of the case and the services you need. Some companies offer free consultations, while others charge hourly rates or flat fees.

No! Leaving the listing allows Amazon to review your appeal with context and potentially reinstate it faster. Only remove it if explicitly instructed by Amazon.

While the core principles might overlap, tailor each Plan of Action to the specific violation and product details for maximum impact.

Unfortunately, Amazon doesn’t compensate for lost sales due to suspensions. Focus on preventing future issues and rebuilding customer trust.

Ignoring the suspension can lead to further consequences, including account deactivation and loss of selling privileges. It’s best to address it promptly.

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