The Walmart Marketplace is one of the largest online marketplaces in the world. With over 1 billion active users, it’s no surprise that there is a lot to be analyzed regarding the Walmart marketplace statistics.
A Short History of Walmart
It all started with a man named Sam Walton, a man ahead of his time. In 1962, he started Walmart and it quickly became a success. Today, Walmart is the largest retailer in the world, with over 11,000 stores in 27 countries.
Walmart’s success is due to its low prices, vast selection of merchandise, and convenient locations. But there’s more to it than just low prices. Walmart is also a company that is constantly innovating and looking for new ways to serve its customers.
In 2000, Walmart launched its online store, which was a huge success. Today, Walmart’s online store is one of the largest in the world. Walmart is constantly expanding its online offerings, adding new products and services.
Key Walmart Statistics to Know in 2026
1. Total 2025 Revenue: Walmart reported $681 billion in global revenue for fiscal year 2025, up about 5% year-over-year. Walmart’s online revenue totaled $120.9 billion in FY2025, up 20.8% YoY. Net sales for the Walmart U.S. segment totaled $462.415 billion in FY2025, equivalent to 67.9% of total revenue.
2. 2025 E-commerce Revenue: Almost 18% of total revenue came from online sales in fiscal 2025, marking significant digital growth.
3. Customers/Visits: Approximately an average of 438 million shoppers visit Walmart.com each Month.
4. US Retail Market Share: Walmart holds about 6% of the U.S. retail market.
5. E-commerce Growth: According to Walmart’s report, U.S. e-commerce sales grew 20–28%+ in 2025, with several quarters above 20% digital growth.
6. Drastic Growth in Sellers: The number of Walmart Marketplace sellers has grown steadily over the past few years. There are now over 200,000 sellers on the platform, which will only continue to grow. 30% increase in the number of sellers occurred in the first five months of 2025, showing the highest growth rate as of now.
7. Number of Products Listed: As of 2026, Walmart.com features around 420 million active product listings, according to Marketplace Pulse. Nearly 95% of those listings are supplied by third-party marketplace sellers, highlighting the platform’s heavy reliance on its external seller network.
Also Read: Walmart Rollback Guide: Everything You Need to Know
Steps to Sell on Walmart
If you want to sell your products at Walmart, you’ll need to follow a few simple steps and devise a Walmart marketplace strategy to get started: First, create a seller account on Walmart. You can do this by clicking on the “Sell on Walmart” button on the homepage.
Also Read: How to Start Advertising on Walmart
Once you’ve created your account, you’ll need to add your products to Walmart’s marketplace. To do this, you’ll need to create a listing for each product you want to sell.
While creating your listings, include all the relevant information about your product, such as the price, quantity, shipping details, product description, and images.
Once you’ve created your listings, you’ll need to set up your payment methods. Walmart accepts payments through PayPal, credit cards, and debit cards.
After that, you’ll need to wait for Walmart to approve your listings, which will take up to 24 hours.
Once your listings are approved, you’ll need to start promoting your products on Walmart. You can do this by creating ads and promoting them across different channels.
Also Read: 7 Walmart Account Management & Selling Strategies that Boost Sales
Benefits Of Selling On the Walmart Marketplace
Here are some more interesting Walmart Marketplace statistics that you must know as a seller:
No monthly fees: Unlike Amazon, Walmart Marketplace does not charge a monthly subscription fee. You only pay a referral fee when you make a sale. This can be a big advantage for small businesses and entrepreneurs who are just starting out.
Reach a large audience: Walmart has millions of customers, which gives you access to a huge potential market for your products.
Free 2-day shipping on eligible items: Walmart offers free 2-day shipping on many items, which can make your products more attractive to customers.
Fulfillment by Walmart (FBA): You can choose to have Walmart fulfill your orders for you, which can save you time and money.
Marketing and advertising opportunities: Walmart offers a variety of marketing and advertising opportunities to help you promote your products.
Competitive commission rates: Walmart’s commission rates are generally lower than Amazon’s, which can help you keep more of your profits.
Simple pricing and no hidden fees: Walmart’s pricing structure is simple and transparent, with no hidden fees.
Also Read: Understanding Walmart Seller Fees: A Complete Guide for New Sellers
Overall, selling on Walmart Marketplace can be a great way to reach a large audience and grow your business. However, it is important to do your research and make sure that it is the right fit for your products and business model.
Some Additional Things to Consider Before Selling on Walmart Marketplace
Competition: The competition on Walmart Marketplace can be fierce, so it is important to have a competitive price and product offering.
Product restrictions: Walmart has a list of products that are not allowed to be sold on the Marketplace. Make sure that your products are not on this list before you apply to become a seller.
Customer service: You are responsible for providing excellent customer service to your Walmart Marketplace customers.
Final Words
The above Walmart marketplace statistics should have provided you with the most important and valuable information regarding Walmart and its benefits. Because Walmart’s growth rate is increasing year after year, this is wonderful news for all e-commerce marketplace vendors.
FAQ’s
A: Whether or not Walmart Marketplace is a good fit for your business will depend on your specific products, target market, and business goals. It is important to carefully consider the pros and cons of selling on Walmart Marketplace before deciding if it is the right platform for you.
A: The future is bright for international sellers on Walmart Marketplace. The platform is expected to continue to grow in popularity, and international sellers will have the opportunity.
A: Deciding between Walmart and eBay as a selling platform comes down to understanding your products, strategies, and comfort level with risk. Both have their perks and drawbacks, so the “better” choice depends on your unique needs.
A: Yes, expanding your online presence to include Walmart Marketplace in addition to selling on Amazon can be a strategic move for several reasons. Walmart Marketplace provides access to a different customer base, potentially expanding your reach and increasing sales opportunities. Diversifying across multiple platforms can also mitigate risks associated with relying solely on one marketplace.
