Walmart has grown to become the world’s second-largest eCommerce marketplace. It has over 110 million monthly visitors, and this number is growing by leaps and bounds.
As a result, selling online at Walmart Marketplace may help you reach potential customers easily.
So, what can you do to ensure that your product will reach as many people as possible and increase conversions? Product Listing Optimization is one of the solutions!
Walmart listing optimization is critical to your e-commerce store strategy. A clear and well-managed listing raises the legitimacy of your products, makes them stand out, and builds consumer trust, increasing the likelihood of them being added to their cart.
Whether you’re an experienced seller or just stepping into Walmart’s online marketplace, the guidelines below will help you better understand the system and improve your listings to maximize volume and conversions. Walmart advertisements will also help your customers find your product.
Item Characteristics and Categories
The product filters are displayed on the left part of the Walmart Marketplace search result page. By putting your items into categories, these item details let buyers see only certain results or a filtered list of results.
You may specify your product qualities by selecting one of the 24 product categories. Here are some suggestions:
- Fill out the appropriate attributes for your product.
- Avoid selecting the category “other” to raise the exposure of your goods.
- Provide accurate product information to improve your ranking on search result pages.
Addition of Keywords
Keywords assist shoppers in finding your products in Walmart’s online marketplace. For Walmart product listing optimization, Short-tail and Long-tail keywords should be added to the content:
- Short-tail keywords are broad search phrases such as “Mens Shoes.”
- Long-tail keywords are more specialized search terms, such as “Mens Black Casual Shoes.”
The purpose of adding both keywords is to help people find that item when they search for it. Nobody wants to see search suggestions for cat collars or any other subcategory if they’re looking for men’s shoes.
As a result, these two types of keywords assist your listings in locating the ideal product based on the buyer’s search query.
Short-tail keywords are more generic, and entering them yields more results. These types of keywords have more competition as compared to long-tail keywords.
On the other hand, long-tail keywords are more specific and help buyers discover the exact item they want (such as its color, size, material, and so on).
Adding these keywords to the content of your listing will make your items more visible in Walmart’s search results.
For product listing optimization, it is important to write relevant and interesting text for the product description. Understand that you’re writing for real people, not robots; therefore, it must be informative.
Here are some recommendations to follow when creating content for a product listing:
- Emphasize your product’s value proposition
- Keep it brief and to the point
- Use keywords wisely; this improves search ranking and exposure
- Speak in an energetic voice
- Include dimensions
- Highlight the distinctive features
- Extensive product descriptions
- Make it exciting and enjoyable to read
Every listing should have high-resolution professional images centered and a white backdrop to help your goods be appropriately visible.
In addition, any photos or rich media content you utilize must adhere to Walmart’s image requirements. You can get advice from Walmart experts.
Nonetheless, these are the picture rules for e-commerce items posted on the Walmart marketplace:
- Include four professional, high-resolution product pictures
- A minimum picture size of 1000×1000 pixels is recommended
- The backdrop color should be white, with RGB values of 255, 255, and 25
- The file must be 5MB or less in size
Pricing is critical to achieving the Buy Box. Walmart displays all of the seller listings on a single page. These listings include all of the items from various vendors with differing pricing.
Customers are more attracted to items with competitive prices these days. The Buy Box winner is the seller whose items are added to the customer’s cart. To increase your Buy Box opportunities, you must:
- Maintain product availability
- Monitor your rivals and their price range
- Provide free delivery on Walmart or limit shipping fees to a low
- Deliver items on the schedule
- Encourage consumers to give helpful reviews on your page
When purchasing online, 75% of US shoppers go for the item with the highest ratings and reviews, according to a poll. That is why previous customer reviews are essential for your Walmart selling career performance.
These provide social proof to potential buyers and build trust in product excellence and customer service.
The notion that you have a popular product does not inevitably convert into sales. Your potential buyers wouldn’t be able to see your listing in the search engine results if it is not correctly optimized.
So, a well-made list that ranks and converts will skyrocket your revenue.
You now understand the key points to consider while improving your Walmart product listings. You need to do product listing optimization to rank your product. These suggestions can help your items rank at the top of searches and increase sales.
It’s time to put them into effect and build a great listing to draw customers. Start implementing these tried-and-true Walmart product listing optimization methods to get favorable results.