A B2B PPC agency manages paid advertising campaigns for businesses targeting other businesses. They specialize in platforms like Google Ads and LinkedIn Ads to reach decision-makers and generate quality leads within specific industries or niches.
For any B2B business, managing PPC costs and extracting the right outcomes from their paid campaigns is a major challenge. It is essential for them to justify their investments in the form of qualified lead generation that can be translated into sales.
However, this can be extremely overwhelming for B2B companies operating with limited bandwidth and other innumerable tasks lined up at their end. This is where B2B PPC agencies come into play. Below mentioned is a list of the top 5 B2B PPC agencies crushing it in 2024.
What is a B2B PPC Agency?
A B2B PPC agency, or Business-to-Business Pay-Per-Click agency, specializes in managing paid advertising campaigns specifically for businesses targeting other businesses. These agencies utilize platforms like Google Ads, LinkedIn Ads, and Bing Ads to help businesses reach decision-makers and qualified leads within their chosen niche.
Here is the list of Top B2B Google PPC Agencies
1. Ironpaper
Website: https://www.ironpaper.com/
Founded 2002
Location USA
Employees 51 – 200
Brief Overview
Ironpaper stands out as a B2B PPC agency dedicated to helping companies acquire qualified leads and nurture them into sales.
Services they Offer:
Demand generation campaigns
B2B marketing strategy
Website design
B2B research and insights
Website design
Qualified lead generation
2. Red House B2B
Website: https://redhouseb2b.com/
Founded: 2001
Location: USA
Employees: 11-50
Brief Overview
Red House B2B Marketing positions itself as a strategic, integrated B2B PPC agency designed to help businesses achieve success through careful, deliberate planning and measurable results.
Services they Offer:
Business consulting
Marketing Services
Strategic Solutions
3. Proper Expression
Website: https://www.properexpression.com/
Founded: 2006
Location: USA
Employees: 11-50
Brief Overview
Proper Expression positions itself as a full-stack B2B growth and revenue marketing agency, utilizing a unique performance marketing methodology and RevOps to drive measurable results for its clients.
Services they Offer:
Content Marketing
Email Marketing
Webinar Marketing
Tracking & Analytics
Marketing Automation
4. Velocity PPC
Website: https://velocityppc.com/
Founded: 2010
Location: USA
Employees: 2-10
Brief Overview
Velocity positions itself as a B2B Growth Marketing Agency specializing in leveraging paid advertising to drive real revenue growth for its clients.
Services they Offer:
Landing Page Design and Optimization
Performance Marketing
Landing Page Design and Optimization
Google Ads Management
Analytics and Tracking
5. Prometheus PPC
Website: https://www.prometheusppc.com/
Founded: 2012
Location: USA
Employees: 2012
Brief Overview
Prometheus PPC positions itself as a Google Ads specialist agency focused on delivering high-precision lead generation for B2B companies.
Services they Offer:
Google Ads Campaign Management
B2B Lead Generation
Landing Page Optimization
Data Analysis and Reporting
Steps for Choosing the Right B2B PPC Agency
B2B Focus: Ensure they have demonstrable experience working with B2B clients across your industry or similar verticals. Look for case studies and testimonials showcasing success in your niche.
Optimization Strategies: Ask about their process for continuous campaign optimization. Do they leverage data and analytics to fine-tune targeting, bidding, and ad copy on an ongoing basis?
Attribution Modeling: Understand how they attribute conversions and measure the true impact of your PPC campaigns. Ensure they employ B2B-specific attribution models that account for longer sales cycles and complex buyer journeys.
Pricing Structure: Be clear about pricing models and fees. Do they offer transparent cost breakdowns and performance-based incentives? Avoid hidden fees and ensure alignment with your budget expectations.
Communication Style: Evaluate their communication style and accessibility. Can you expect regular updates, progress reports, and open communication throughout the campaign?
Dedicated Team: Inquire about the team structure and who will manage your account. Will you have a dedicated account manager or access to senior-level expertise?
Technology and Tools: Understand the technology and tools they use for keyword research, campaign management, and data analysis. Do they leverage industry-leading platforms and stay updated with the latest PPC trends?
Conclusion
Selecting the right B2B PPC agency is an investment. Conduct thorough research, ask detailed questions, and don’t hesitate to request proposals and references. By prioritizing these key factors, you can navigate the B2B PPC jungle with confidence and find the perfect partner to propel your lead generation efforts to new heights!
Costs vary depending on factors like industry, target audience, campaign goals, and chosen platforms. However, you can set budgets and control spending to fit your needs.
Hiring an agency can be beneficial if you lack the internal expertise or time to manage PPC campaigns effectively. They can help you develop a comprehensive strategy, optimize campaigns, and achieve your marketing goals.
Your B2B business is likely ready for PPC advertising if you have a clear understanding of your target audience, well-defined goals, a website optimized for conversions, and a budget allocated for advertising
B2B PPC agencies commonly utilize platforms such as Google Ads (formerly Google AdWords), LinkedIn Ads, and Microsoft Advertising (formerly Bing Ads) to reach B2B audiences. Each platform offers unique targeting options and features tailored to B2B marketing goals.
