Whether you’re just starting out, growing your business, or transitioning from platforms like Amazon or eBay, Walmart could be a great option.

However, simply registering an account doesn’t ensure success. To thrive, you’ll need to understand Walmart’s unique market dynamics and learn how to leverage them effectively.

Every marketplace has its own ins and outs, and this post covers seven Walmart account management strategies to help you maximize sales and elevate your Walmart seller account.

Top 10 Walmart Account Management Strategies for Walmart Marketplace Success

1. Competitive Pricing

Even if you have not been involved in the e-commerce business as a seller, you would know from your experience as a customer that prices matter a lot. In fact, many people visit online stores only to compare the prices of the options available to them.

While aggressive pricing can be a tempting Walmart selling strategy, remember offering the lowest prices can give you a massive edge over other market players. But it’s important not to start a price war that will cut your profit margins to the point where you can’t stay in business.

Further, you should check if offering prices lower than the market average would keep your business profitable in the long run. This strategy is not worth it if you risk losing money in the long run or significantly cutting your profits.

2. Inventory Management

Effective inventory management is a crucial part of Walmart account management. Running short on stock can harm your business, even if you offer the lowest prices in the market. Your offers would mean nothing to the customers if you were out of stock.

Your competitors will take advantage of this chance to get customers to buy from them instead of you. Thus, it is crucial to know how much stock you will need.

Additionally, as part of your Walmart Marketplace strategy, you should maintain a certain level of buffer stock in case of delays and prolonged lead times.

Moreover, having a defined reorder limit at which you must place an order to get more stock is also very effective for inventory management.

3. Offering In-Demand Products with Limited Availability

Walmart offers buyers a massive list of items to choose from. The number of choices it offers to its visitors sets it apart from many other online stores.

Walmart is also known for selling things that you might not be able to find easily elsewhere.

With that in mind, you should look for items unavailable in most other marketplaces. Selling products that are short in the market is a very effective strategy to help your sales go up..

4. Customer Support

Walmart is not exactly known for its best customer support policies. While other suppliers are maintaining the status quo, you could stand out by being more conscious about in-house customer support.

You can work on the following to improve your customer service and, as a result, your sales:

• Shipping Rate
• Product shipped rate
• Product cancel rate
• Return of damaged and defective items
• Answering customers’ calls and emails

5. Getting Reviews

In online shopping, where customers cannot see the products in person, they heavily rely on the experiences of others. Yes, we are talking about customer reviews!

In online shopping, where customers cannot see the products in person, they heavily rely on the experiences of others. Yes, we are talking about customer reviews!

The more positive reviews you gather, the greater the chances are that your product will rank higher in the search results. A higher ranking ensures improved visibility.

We all know customers are not interested in scrolling through page after page to make their pick. Instead, they will look at a few top results and make their decision.

Having your product in those top results due to positive reviews, among other factors, can significantly boost your sales on Walmart marketplace.

Here are some Walmart account management strategies to get more positive Walmart reviews:

Before Purchase:

• Incentivize: Target happy customers with post-purchase discounts or gifts for reviews.
• Pack it in: Include review QR codes or links on product packaging.
• Pre-purchase nudge: Send emails reminding potential buyers to leave reviews.

After Purchase:

• Follow-up email: Thank customers and politely request reviews.
• Review cards: Include cards in packages with review instructions.
• Pop-up reminders: Trigger review requests on websites after purchases.

Also Read: Product Listing Quality and Customer Feedbacks are Important for Product Ranking on Walmart

6. Leverage Walmart Policies

If you have worked on Amazon, you will know that you are required to pay monthly fees, such as account subscription, storage, shipping, FBA, referrals, etc. At Walmart, however, you are required to pay only for the referral-based fees on the product category.

So, make use of those savings elsewhere, such as offering free shipping (if it is possible) for increasing your product range, running promotions, advertising, or any other thing that promotes sales.

In the same way, you could use Walmart account management services for effective Walmart account management.

Also Read: Amazon FBA Vs. FBM: Which One is Better in Terms of Profit?

7. Running Promotions

A tried and tested way to boost your sales on the Walmart marketplace is running well-planned and timely promotions. It will attract more buyers to your product listing and improve your sales. You could pick from the following types of promotions:

• Clearance: This type of promotion should be used only when you’re trying to clear out your inventory by significantly reducing the price (e.g., when an item is discontinued). This promotion will display a “CLEARANCE” badge above the product.
• Reduced Prices: Another form of Walmart marketing is reducing prices. If you cut down the price of an item under $100 by at least 5% or give a discount above 5$ on products over $100, you can use the Reduced Price tag. This type can be used to grab the customer’s attention during peak shopping periods throughout the year or during special merchandising events on Walmart.com. (e.g., Black Friday or Cyber Monday).

Are you Ready to Deploy These Strategies?

If you want to boost your sales on Walmart and scale your business quickly, you need to understand how the marketplace works. Learning about tried and tested Walmart online account management strategies can help you understand market dynamics.

You can use a strategy or combination from the above list to improve your sales figures. Each time you change your strategy, you should track your results. It will help you develop a holistic plan for your Walmart account management that suits you and the product.

Also Read: 6 Benefits of Outsourcing Walmart’s Account Management