Introduction

It is certain that the first place you go to when looking for any item is to do a quick online search. Irrespective of whether you need a bed for your dog or want to purchase the latest collection of beauty products, a quick Google search plays an important role in influencing our buying decisions.

Similar is the opportunity that businesses intend to leverage in order to achieve their short and long term goals. With a massive number of online searches taking place everyday they want to make sure that their product or service appears in those searches so that they can interact with their potential customers .

In this article, we will explore the different ways in which Google Ads can help your business advance and achieve your business goals by planning, executing and optimizing the right campaigns by getting traction from the right audience.

How Google Ads Can Build Awareness of Your Brand

The first step in the digital marketing strategy of any product or service is to create awareness around features, use cases and benefits. Brand awareness campaigns play an important role when it comes to increasing the familiarity of a brand with its target audience.

Google Ads can be beneficial for brands looking to increase their awareness as it allows your product or service to be displayed across a range of different Google services. These include Google Search results, Google websites, YouTube, and Gmail to state a few.

When running Google Ads campaigns, the product can be displayed across desktop and mobile devices. This can help generate the right kind of exposure and engagement for the brand which will further contribute to its overall authority and trustworthiness.

By running awareness focused campaigns on Google Ads you are familiarizing your product or service with your potential audience. This means that at the right time your service or product will be at the top of their mind and they will be more likely to make the purchase without additional effort.

How Google Ads Can Increase Online Sales

Google Ads can be a powerful marketing platform when it comes to generating leads and sales for your business. With the help of Google Ads business owners are able to leverage the opportunity of understanding consumer habits and shopping behavior. This allows them to tailor their campaigns and ad copies to specifically address their needs and deep desires.

Another avenue that businesses can utilize is in the form of creating custom audiences that can be retargeted with specific ads based on the nature of interaction that they had with your website or ecommerce store.

Imagine a visitor who visited your ecommerce website, added a product to their cart but did not complete the checkout process. Now, if you can retarget the same visitor through an email providing them free shipping or pricing discount on the same product or similar ones, it can increase your chances of converting that visitor into a customer substantially.

Leveraging Google Ads For Your Online Business

From creating awareness to generating a solid pipeline of leads and revenue, Google Ads can play an integral role in helping a business advance their business goals and taking them to the next level.

It is essential for businesses to have a clear and proper understanding of the business goals and objectives that they intend to achieve so that Google can strategically show your ads to users who are actively searching and comparing other products and services.

This allows for the creation of a targeted approach in terms of campaign formation that can better cater to the needs of the audience and fulfill campaign objectives in a hassle free manner with efficient outcomes.