Walmart has grown to become the world’s second-largest e-commerce marketplace. It has over 110 million monthly visitors, and this number is growing by leaps and bounds.
As a result, selling online at Walmart Marketplace may help you reach potential customers easily.
So, what can you do to ensure that your product will reach as many people as possible and increase conversions? Product Listing Optimization is one of the solutions!
Walmart listing optimization is critical to your e-commerce store strategy. A clear and well-managed listing raises the legitimacy of your products, makes them stand out, and builds consumer trust, increasing the likelihood of them being added to their cart.
Whether you’re an experienced seller or just stepping into Walmart’s online marketplace, the guidelines below will help you better understand the system and improve your listings to maximize volume and conversions. Walmart advertisements will also help your customers find your product.
Why Walmart Listing Optimization Matters?
Optimizing your product listing for Walmart is crucial for visibility and sales in a highly competitive marketplace. The following are the most significant impacts of Walmart listing quality optimization.
Increased Visibility
Listing optimization enhances your Walmart product ranking. This boost in visibility is vital to attract customers, as they rarely scroll past the first few pages.
Enhanced Credibility and Fewer Product Returns
A well-crafted listing presents the product accurately, increasing credibility and customer trust. This reliability not only helps you gain more customers but also reduces product returns.
Higher Conversion Rates
High-quality content, faster shipping time, and reliable products result in better customer satisfaction. This directly impacts your conversion rates as it aligns with Walmart’s focus on customer satisfaction.
Better Marketing Opportunities
Listings with a high-quality score get prioritized for various Walmart marketing programs and holiday campaigns. So, Walmart listing optimization is crucial for getting more marketing opportunities.
Higher Chances of Winning the Buy Box
Competitive offers with faster shipping options are more likely to win the Buy Box and boost sales.
Walmart Listing Optimization Triangle: 3 Key Factors for an Effective Listing
Optimizing your product listing for Walmart requires a multi-faceted approach. Walmart judges your listing quality based on three main factors:
- Content
- Offer
- Performance
This 3-factor approach is often referred to as the Walmart listing optimization triangle.
Let’s explore these three factors in more detail and learn how to optimize each one of these factors to boost your Walmart product ranking.
Content: Laying the Foundation
High-quality content helps customers learn more about your product, enhancing your product’s credibility. You can improve your content using the following strategies:
1. Accurate Product Categorization
The product filters are displayed on the left part of the Walmart Marketplace search result page. By putting your items into categories, these item details let buyers see only certain results or a filtered list of results.
You may specify your product qualities by selecting one of the 24 product categories. Here are some suggestions:
- Fill out the appropriate attributes for your product.
- Avoid selecting the category “other” to raise the exposure of your goods.
- Provide accurate product information to improve your ranking on search result pages.
Also Read: How to Start Advertising on Walmart
2. Keyword Optimization
Keywords assist shoppers in finding your products in Walmart’s online marketplace. For Walmart product listing optimization, short and long-tail keywords should be added to the content:
source: Walmart
- Short-tail keywords are broad search phrases such as “Men Shoes.”
- Long-tail keywords are more specialized search terms, such as “Black Casual Shoes for Men.”
The purpose of adding both keywords is to help people find that item when they search for it. Nobody wants to see search suggestions for cat collars or any other subcategory if they’re looking for men’s shoes.
As a result, these two types of keywords assist your listings in locating the ideal product based on the buyer’s search query.
Short-tail keywords are more generic, and entering them yields more results. These types of keywords have more competition compared to long-tail keywords.
On the other hand, long-tail keywords are more specific and help buyers discover the exact item they want (such as its color, size, material, and so on).
Adding these keywords to the content of your listing will make your items more visible in Walmart’s search results.
3. Accurate Product Titles and Descriptions
For Walmart product listing optimization, it is important to write relevant and engaging content for the product description and title.
Your product title is one of the most critical elements of your listing. It’s the first thing customers see, and it must balance clarity, relevance, and SEO optimization. On the other hand, description provides an opportunity to elaborate on your product’s benefits and features.
Here are some recommendations to follow when writing a product description and title:
- Emphasize your product’s value proposition
- Keep it brief and concise
- Use keywords wisely; this improves search ranking and exposure
- Speak in an energetic voice
- Include the dimensions of your product
- Highlight the distinctive features
- Create extensive product descriptions
- Make it exciting and easy to read
4. High-Quality Images
Every listing should have high-resolution professional images centered and a white backdrop to help your goods be appropriately visible.
In addition, any photos or rich media content you utilize must adhere to Walmart’s image requirements. You can get advice from Walmart experts.
Source: Walmart
Nonetheless, these are the picture rules for e-commerce items posted on the Walmart marketplace:
- Include four professional, high-resolution product pictures
- A minimum picture size of 1000×1000 pixels is recommended
- The backdrop color should be white, with RGB values of 255 and 25.
- The file must be 5MB or less in size
5. Leverage Walmart Rich Media Content
This special feature allows you to add product videos, 360-degree images, and other rich content to display your product in a visually appealing manner. Rich media feature is a valuable tool for boosting your product ranking on Walmart.
Examples of Rich Media content include product videos, how-to demos, and additional informative content like manuals and size charts.
Offer: Creating Value for Customers
1. Competitive Pricing
Pricing is critical to achieving the Buy Box. Walmart displays all of the seller listings on a single page. These listings include all of the items from various vendors with differing pricing.
Customers are more attracted to items with competitive prices these days. The Buy Box winner is the seller whose items are added to the customer’s cart. To increase your Buy Box opportunities, you must:
- Maintain product availability
- Monitor your rivals and their price range
- Provide free delivery on Walmart or limit shipping fees to a low
- Deliver items on the schedule
- Encourage consumers to give helpful reviews on your page
2. Faster Shipping
Reducing the shipping time plays a huge role in customer satisfaction because customers want to get hold of their purchases as soon as possible. Delay in shipping is one of the biggest factors in negative customer experience and damages your product ranking on Walmart. For faster shipping, offer the expedited delivery option, which includes:
- Next Day: Delivery by the next business day. This is the fastest method you can offer to customers for a charge or for free.
- Walmart TwoDay: Free delivery program for 2-day shipping nationwide or regionally, with two ways to opt-in: seller-managed or third-party-managed.
- Walmart Three-Day: This expedited delivery feature provides more flexibility for fast nationwide shipping and additional benefits to sellers who offer this shipping method for free.
3. Efficient Inventory Management
Manage your inventory proactively so you are always in stock and never miss out on any sales opportunities. Ensure your popular running items are always available to your customers with efficient restocking strategies. For better inventory management:
- Check your Inventory Feed Status to ensure your item counts are being uploaded correctly.
- Monitor your inventory regularly to make sure your products are always in stock.
Performance: Meeting Walmart’s Standards
Performance metrics are the final piece of the optimization puzzle. Walmart evaluates factors like order defect rate (ODR), customer reviews, and return policies to determine your ranking.
1. Customer Satisfaction and Feedback
When purchasing online, 75% of US shoppers go for the item with the highest ratings and reviews, according to a poll. That is why previous customer reviews are essential for your Walmart selling career performance.
These provide social proof to potential buyers and build trust in product excellence and customer service.
2. Walmart Policy Compliance
Ensuring compliance with Walmart’s standards is crucial for maintaining a strong seller reputation and Walmart search rank.
- Respond promptly and effectively to performance-related concerns and customer issues.
- Stay well-versed in the Trust and Safety Performance Standards to align with Walmart’s expectations.
- Make it a priority to download and thoroughly review the Marketplace Policies for Walmart.com.
Maintaining Order Defect Rate (ODR)
A high ODR can negatively impact your Walmart listing quality. Ensure your products are accurately described, ship on time, and meet customer expectations to keep your defect rate low.
Also Read: 7 Walmart Account Management & Selling Strategies that Boost Sales
Closing Remarks
You now understand the key points to consider while improving your Walmart product listings. You need to do product listing optimization to rank your product. These suggestions can help your items rank at the top of searches and increase sales.
It’s time to put them into effect and build a great listing to draw customers. Start implementing these tried-and-true Walmart product listing optimization methods to get favorable results.
