Having more than 310 million active customer accounts allows Amazon to penetrate markets worldwide. However, this opportunity to reach customers around the world poses a great challenge for the sellers: visibility.
Amazon has a massive number of products on its marketplace, with more than 600 million listed products. This means there is a good chance that your product will be “lost in a crowd”, resulting in very little sales and ROI. That is where Amazon advertising comes in.
Amazon advertising allows sellers to increase product visibility by strategically placing ads to attract buyers at different stages of their buying journey.
However, the problem is that knowing how to use Amazon’s advertising tools is a skill in its own right. That’s why sellers need the help of an Amazon PPC Specialist if they want their products to be visible to customers.
Why Do Amazon Sellers Need PPC?
The e-commerce landscape has seen explosive growth, with giants like Amazon at the forefront. According to August 2025 data, Amazon was the most visited e-commerce site with 2.7 billion global monthly visits. However, due to such a massive number of sellers, many products never see the light of day.
Amazon’s customers, unlike general internet users, are actively searching for products with the intent to purchase. Studies show that if customers don’t find your product on the first page, nearly 45% won’t bother to scroll further.
This is where Amazon PPC ads stand out. These ads bring products to the top of the search results, increasing visibility, which can lead to more sales. In turn, more sales help improve the organic ranking of a product on Amazon for high-performing keywords, creating a cycle of improved sales performance and visibility.
What Do Amazon PPC Experts Do?
When hiring an Amazon advertising specialist, it’s essential to understand their role in managing campaigns. Here are some key responsibilities they handle:
- Developing and Managing PPC Campaigns: Amazon PPC specialists will create and manage campaigns. They ensure that your campaigns align with industry best practices and business goals.
- PPC Audits: Regular audits ensure that PPC strategies yield the best possible results. Experts analyze performance and make necessary adjustments to align with your business objectives.
- Daily Account Management: Managing PPC campaigns is a task that takes time to complete. Amazon PPC specialists continuously adjust bids, keywords, and targeting options to ensure your ads perform optimally and provide a return on investment (ROI).
- Keyword Research: Selecting the right keywords is crucial for PPC success. Experts conduct in-depth keyword research to find terms that will drive conversions and target the right audiences for your products.
- Competitor Analysis: Understanding your competitors’ actions is critical to standing out. Amazon PPC specialists analyze competitor strategies and leverage that data to improve your campaigns.
- Budget Management: Effectively managing your ad spend is crucial for optimizing ROI. Amazon PPC specialists develop forecasts and budgets tailored to your campaigns, ensuring efficient budget utilization.
- Performance Tracking and Reporting: Key metrics such as impressions, click-through rates (CTR), cost per click (CPC), and attributed sales are monitored regularly. PPC specialists generate detailed reports that help track performance and inform future decisions.
Key Metrics for Tracking Amazon Advertising Success
Successful advertising campaigns run by Amazon PPC specialists rely on continuously monitoring key performance metrics.
Advertising Cost of Sales (ACoS)
ACoS measures the efficiency of an Amazon PPC campaign. It is calculated as the ratio of ad spend to ad revenue. A lower ACoS means a more efficient campaign. For example, if you spend $5 on advertising and generate $20 in sales, your ACoS will be 25%.
Impressions
This metric tracks how often your PPC ad is shown to potential buyers, regardless of whether they click on it. It provides insights into your ad’s reach.
Click-Through Rate (CTR)
CTR is the ratio of clicks to impressions. For instance, if your ad gets 100 impressions and one click, your CTR will be 1%. A higher CTR indicates that your ad is relevant to your audience.
Cost Per Click (CPC)
CPC measures the amount you pay each time someone clicks on your ad. PPC specialists aim to lower your CPC while maintaining a healthy return on investment.
Attributed Sales
This Metric shows how much sales revenue is directly generated by your PPC campaigns. Understanding this metric helps determine the financial impact of your advertising efforts.
Why Hire an Amazon PPC Agency?
Hiring an Amazon PPC company can be fruitful for your business. Agencies provide dedicated expertise and resources to ensure your advertising campaigns yield optimal results. Here are a few reasons why you should consider hiring an agency:
Expertise
Amazon PPC agencies specialize in creating and managing campaigns that drive results. Their teams stay up-to-date with the latest industry trends and are experienced in managing ad spend effectively.
Time Efficiency
Managing PPC campaigns is time-consuming. Outsourcing to an agency frees up valuable time to focus on other aspects of your business.
Cost Efficiency
PPC agencies help reduce your cost per click (CPC) and increase your return on investment by continuously optimizing your campaigns.
Access to Tools and Technology
PPC agencies can access advanced tools and technology that provide insights into performance metrics, keyword trends, and competitor strategies. They have access to AI-powered tools that can be too costly for an individual seller to purchase. These resources help optimize your campaigns and generate better results.
Ongoing Monitoring
Amazon PPC isn’t a set-and-forget strategy. Continuous monitoring, keyword adjustments, and bid management are crucial to maximizing ROI. Amazon PPC agencies have dedicated teams that optimize your campaigns over time.
Also Read: 6 Reasons Why Outsourcing Amazon PPC is Beneficial for Your Business
How an Expertly Planned PPC Drives ROI and Growth
When executed well by an Amazon PPC specialist, PPC campaigns can deliver measurable results for your business.
The key impacts of effective PPC management include:
- Increased ROI: When optimized correctly, PPC campaigns can significantly increase return on investment by driving more sales at a lower cost.
- Improved Click-Through Rates: By targeting the right keywords and audiences, PPC specialists can increase your ad’s CTR, ensuring more potential customers visit your product listings.
- Lower Cost Per Click: Optimized PPC campaigns reduce the cost per click, allowing you to get more value from your ad spend.
- Higher Conversion Rates: A well-targeted PPC campaign will increase conversion rates as more relevant traffic is directed to your product listings.
- Increased Brand Awareness: PPC ads drive sales and enhance your brand’s visibility on Amazon. The more your ads are shown to potential customers, the more likely they are to remember your brand.
- Quality Lead Generation: Amazon PPC specialists target audiences that are more likely to convert into buyers, ensuring your ad budget is spent wisely.
- Improved Keyword Performance: Keyword optimization is vital to PPC success. PPC specialists continuously adjust bids and keywords to ensure your ads appear for high-converting search terms.
- Increased Traffic: Successful PPC campaigns lead to an overall increase in traffic to your product listings, driving more potential sales.
Also Read: Maximizing ROAS through Strategic Amazon PPC Management
What Should I Look for When Hiring an Amazon PPC Consultant?
Hiring the right Amazon PPC consultant can have a huge impact on your profitability, scalability, and overall account health. Because Amazon advertising is closely linked to your product listings, inventory, and margins, choosing a consultant should go beyond simply finding someone who knows how to launch campaigns.
Below are the most important factors to consider when hiring an Amazon PPC consultant:
1. Proven Amazon-Specific Experience
Amazon PPC is very different from Google Ads or social media advertising, so it is critical to work with someone who specializes specifically in Amazon’s advertising ecosystem. A strong consultant should have hands-on experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across multiple product categories. They should also understand how PPC interacts with organic ranking, Buy Box dynamics, inventory levels, and conversion rate optimization.
2. Clear Strategy, Not Just Campaign Setup
A good Amazon PPC consultant does more than create campaigns and set bids. They should be able to clearly explain their overall strategy, including keyword research, campaign structure, launch approach, and scaling plan. This includes how they separate branded versus non-branded traffic, manage auto and manual campaigns, and adjust bids based on performance data.
3. Focus on Profitability
While increasing sales is important, an effective Amazon PPC consultant prioritizes profitability and long-term growth. They should regularly monitor metrics such as ACoS, TACoS, conversion rate, and contribution margin rather than focusing only on impressions or clicks. A strong consultant will ask questions about your product costs, target margins, and break-even ACoS so campaigns are optimized around sustainable growth instead of short-term volume that erodes profit.
4. Strong Communication and Transparency
Clear communication is essential when working with an Amazon PPC consultant. You should understand what changes are being made to your account, why those changes are happening, and how performance is being measured. Look for consultants who provide regular reporting, explain results in plain language, and are responsive to questions.
5. Data-Driven Decision Making
Effective Amazon PPC management relies heavily on data analysis and testing. A qualified consultant should be comfortable working with search term reports, placement data, and historical performance trends to guide decisions. They should continuously test keywords, match types, bids, and placements while using data to determine what to scale, pause, or restructure.
6. Understanding of the Full Amazon Ecosystem
Amazon PPC does not operate in isolation, so a strong consultant should understand how advertising interacts with listings, pricing, reviews, inventory, and promotions. They should flag potential issues such as poor listing conversion, low review counts, or inventory risks that can negatively affect ad performance.
7. Clear Pricing and Reporting
Before hiring an Amazon PPC consultant, it is important to understand how they charge and what is included in their services. Some consultants charge a flat monthly fee, while others charge a percentage of ad spend or a hybrid model. The expectations around deliverables, reporting, and performance goals should be clearly defined. A reliable consultant is upfront about pricing, realistic about results, and accountable for their work.
Partner with SPCTEK to Maximize Your Return on Ad Spend
At SPCTEK, we understand that each Amazon seller faces unique challenges in managing their PPC campaigns. Our wide-ranging solutions are specifically designed to address the core issues presented by these critical questions. Here’s how we resolve the most pressing concerns:
- Extensive Experience in Amazon PPC Management: SPCTEK has diverse experience managing successful PPC campaigns across various platforms, including Amazon. Our experts understand the nuances of Amazon’s ad platform and have a proven track record of delivering results for diverse product categories.
- Data-Driven Success Metrics: At SPCTEK, we rely on key performance indicators (KPIs) such as ACoS, CTR, impressions, and attributed sales to measure the success of our campaigns. By tracking these metrics closely, our Amazon PPC specialists ensure that your ad spend leads to tangible returns, providing detailed progress reports.
- Proactive Campaign Management and Adjustments: SPCTEK doesn’t take a set-it-and-forget-it approach. We continuously monitor your PPC campaigns, making precise adjustments to keyword bids, ad placements, and targeting to ensure that your campaigns always perform at their best. Our Amazon ads bidding specialists design strategies to optimize spending while focusing on high-converting terms.
- Proven Success Across Clients: We pride ourselves on delivering exceptional results, and our portfolio of successful Amazon PPC campaigns speaks for itself. We have helped numerous sellers achieve higher rankings, better visibility, and improved ROI through strategic PPC management. Testimonials and case studies from our satisfied clients are available upon request.
- Advanced Tools and Strategies for Effective PPC Management: SPCTEK uses industry-leading tools and proven strategies to enhance your PPC campaigns. Our team of Amazon PPC specialists conducts thorough keyword research to find high-converting search terms, implements negative keyword filters to eliminate wasteful spending, and makes data-driven adjustments to bids and placements. We also offer social media promotion to amplify your brand’s reach further.
Amazon PPC ads can significantly impact the success of your business, but they require careful planning, management, and optimization.
Whether you’re just starting with PPC or looking to optimize existing campaigns, hiring an Amazon PPC specialist can be crucial for successful campaigns.
Got More Questions?
An Amazon PPC specialist improves your product’s visibility by creating targeted ad campaigns, optimizing keyword selection, and adjusting bids for cost efficiency. They monitor campaign performance, increase sales, and help you achieve a better return on investment (ROI). Their expertise ensures your ads reach the right customers, driving traffic and conversions.
Look for specialists with proven experience managing Amazon PPC campaigns backed by case studies or client testimonials. Ensure they understand key metrics like ACoS and CTR. Ask about their keyword optimization and bid management strategies and how they plan to improve your ROI. Consider their ability to adapt to changing market trends.
Only hire specialists with Amazon-specific PPC experience, as expertise in other platforms may translate. Be wary of those who promise overnight success or unrealistically low costs. Ensure they offer transparent reporting and ongoing campaign management instead of a set-it-and-forget-it approach. Finally, avoid those who don’t prioritize regular performance evaluations.
An Amazon PPC specialist should have strong analytical skills, experience with Amazon advertising tools, and a deep understanding of metrics like ACoS, CTR, and CPC. They need expertise in keyword research, bid management, and campaign optimization. Familiarity with competitor analysis reporting tools and adapting to new PPC trends are also essential.
