
15 Key Amazon Seller Statistics You Need to Know in 2026
In 2025, Amazon generated $716.9B in revenue (+12% YoY) and held 37.6% of the US e-commerce market, with over 60% of sales driven by third-party sellers. Prime membership exceeded 250M users, fueling higher spending and record Prime Day sales. Meanwhile, Rufus AI surpassed 250M users, increasing purchase likelihood by over 60%.








